1 Minimalism
Due to the limited area of information display (just compare a monitor with a mobile screen), the content that you are used to posting on websites should be kept to a minimum.
If you simply reduce the site page to the size of the phone screen, it will not give the result. Mobile users scan text and images, and if their attention is caught by something, only then will they move on to the details. How can they catch the attention if all the letters and icons are so small that it is difficult to see them?
NB Reduce the amount of content and increase its scale. That is, instead of 5-7 photos, post one. Instead of 1500 characters of text, post 150. In general, the ideallanding pagefor a mobile user – a headline with a tempting offer, an emphasis on benefits, a bright picture and a call to action button.
2 In a column
Don’t force the user to scroll to finish reading a sentence, or to zoom in and out of the text. Use a column layout. Naturally, don’t forget about the first point – zoom in on the content while reducing its volume.
NB Get rid of all unnecessary information on the sides (banners, additional blocks). The navigation menu can also be hidden, making it called up when clicking on a certain icon, for example.
3 Focus on just one thing
In order not to distract the user’s attention, make only one accent within the visible area of the site. For example, for online stores on the product page you will have to give up additional buttons (share on social networks, see similar ones, etc.), leaving only one call to action – add to cart.
NB Define one key emphasis, one important message, one task for each page that they must solve. The good old proverb about three hares is more relevant here than ever.
4 Lead the user
Step-by-step instructions on what and when chinese overseas canada database the user needs to do are very important and useful for mobile. Lead the client by the hand to purchase, to submit an application, to register – visualize the algorithm of actions, turning it into an interactive journey with tips and the ability to skip an unnecessary step.
5 Remember about your fingers
The statement that you can’t touch anything on the Internet is gradually losing its meaning. Using mobile phones, we can say that we touch the crawler data goods that an online store offers us, or even services (for example, you can touch photos of Thailand in a travel agency). Therefore, it is important not only to place beautiful photos and buttons on the site, but to make them such that you want to touch them. And even better, to give the opportunity to turn the product in all directions, with just one touch of a finger.
NB Remember that most users, as studies show, “use” a mobile with one thumb. This means that only 1/3 of the screen is well “tapable”. Move the information to this struggling to scale your business in japan area and the effectiveness of your site will increase.
And finally, a list of important little things:
- fonts should be large
- the buttons should be finger-sized
- use simple forms (2-3 fields)
- adequate size of fields for filling (does not require scaling)
- fast download speed
- the ability to make a call “in one click”
All these principles are important to consider both inresponsive web design, and inmobile application development.
