An employee advocacy strategy is essential to ensuring your IPO goes off without a hitch. Whoever is responsible for this will need to ensure all employees are aware of what they can and can’t say leading up to the big event.
1 month to listing day
By now, the planning is done and the wheels are in motion. Now is the time to lay the groundwork for increased reach on listing day.
Decide on a branded hashtag
Your cashtag will help you monitor stock-related conversations happening on Twitter. Still, if you want a tag whatsapp number list you can use across all networks, you’ll need a branded hashtag.
A listing day hashtag can make reporting on the success of your IPO communications strategy much easier. Conversations including your branded IPO hashtag will be specific to your listing day.
Create listing day content
All IPO-related communications will need legal approval, which takes time. Prepping your copy and visuals a new era of marketing ahead of schedule gives enough breathing room for final sign-off.
Sprout Social’s Calendar Notes feature, which helps social media managers create placeholders for upcoming content.
Pro-tip: The Nasdaq team will have a social professional suggest some opportunities for event promotion on their channels. Once you know clean email when they’re going to share their message, you can include a placeholder for it in your schedule using Sprout Social’s Calendar Note feature.
Outline patterns of engagement
Interacting with stock predictions or updates can look like an endorsement, which falls under tricky legal territory.
