Digital products aren’t something you can hold, taste, or touch, but everyone uses them – from music to videos, e-books, online courses, and more. Because of their popularity and easy distribution , many entrepreneurs are building entire businesses around these intangible assets or introducing digital product lines to complement the physical products or services they offer.
What makes digital products particularly attractive, however, is the fact that they can be created once and sold again and again – without any inventory or warehousing. This makes them ideal for creatives, artists, coaches and freelancers who are looking for new sources of income with less effort.
In this article, we answer a few basic questions to get you started and provide you with digital product ideas.
How can I sell digital products?
To sell digital products, russia email list you should first decide on a niche and a target group. Make sure that you are constantly expanding your network and followers. This is especially important for attracting new customers. You can then offer your digital products for sale in your Shopify store.
Table of contents
- What are digital products?
- Who can sell digital products?
- How to create digital products?
- Which digital products can you sell?
- What are the advantages of selling digital products?
- Which apps help with selling digital products?
What are digital products?
A digital product is an intangible item or medium that can be repeatedly sold and distributed online. These products often come in the form of downloadable or streamable files, such as MP3s, PDFs, videos, plugins, how to choose the right air compressor for your needs and templates. A digital product can also be a course or service that you offer online. The digital product ideas are virtually endless! In our list further down in the article, we have collected a few options for you to get started.
Who can sell digital products?
Basically, anyone can sell digital products. If you already run an online shop with physical goods or publish content on your blog or YouTube channel, bahrain leads then you already have an audience that is interested in your content. But even if you are just starting out, you have knowledge that you can sell in the form of digital products.
Here are a few examples of how certain professional groups can implement digital products:
- Coaches: Offering online courses
- Literary creators: Selling e-books
- Photographers: Creating stock materials
- Artists: Digitizing their own works of art
- Bloggers: Offering writing services
- Teachers: Creating templates for teaching materials
- Entrepreneurs of all kinds: digitizing their own products or sharing their own expertise in the form of courses, worksheets or checklists
How to create digital products?
Depending on the type of product you choose (you can find some digital product ideas below), it will be produced differently. In most cases, there are free tools or resources you already have at home for creating it. These are enough to start your online business. For example, use your cell phone to record your first online sports courses or podcasts. You can easily publish your products in your Shopify store .
Step by step to the digital product
#1 Brainstorming
There are no limits in the beginning. Digital products can be just about anything. From online courses to memberships to e-books – everything is possible. Start with an idea generation phase and write down everything that comes to mind. Even if some ideas may not be good yet, bad ideas can also lead to good ones.
To start with, the following questions can guide you:
1. What are you really good at?
2. Do you have any experiences you can share?
3. Can you teach how to use your product?
4. How can you help your customers?
5. How can you bring your customers together?
#2 Do some research
After you have collected the first ideas, it is now time for detailed planning. By researching the so-called pain points of your target group , you can find out what needs they have. As soon as you know what problems your customers have with regard to your product or industry and what motivates them in the first place, you get a good overview of your potential. This way you can add to or make your list of ideas more specific.
Contact points for such investigations are:
1. Communities, e.g. Facebook groups or forums
2. Blogs and comments
3. Product reviews
4. Messages from your customers
#3 Analyze possible needs
Creating digital products is complex and time-consuming. So before you start working, you should validate your ideas. There are different ways to do this. To check the demand and potential of your idea, you can, for example, conduct keyword research or browse Google Trends.
A good sign is a high level of interest in the topics you want to cover with your products. But remember, sometimes needs only arise when a suitable product addresses exactly this gap in the market . Go for it!
#4 Get feedback
In addition to market research, you should validate your ideas through early feedback. You can use different channels to get the broadest possible feedback.
1. Ask your friends and family
2. Surveys on social media
3. Contact your own customers
#5 Start small and improve
Once you have received initial feedback, it is time to start. Remember that you do not need the most expensive equipment. Smartphones nowadays take photos and videos in good enough quality to record an online course, for example. The important thing is to create and offer something to further improve the products. You will receive the best feedback from your customers.
If you are unsure whether you can charge anything for your products, you can start with demo versions or on a donation basis.
