Facebook can be an essential sales channel for your e-commerce business, a place where brands meet shoppers as they spend time online.
But to maximize brand success, it’s not enough to sell on Facebook . You can also use Facebook as an advertising channel to drive users back to your website, where you have more control over the experience and the relationship.
Below, you’ll learn about the best Facebook ad sizes, the right Facebook ad dimensions, and other important details to promote your business and reach customers on Facebook in 2025.
Facebook ad formats for feed ads
Facebook feed ads are the platform’s main ad type. Users see these in their Facebook feeds, mixed with posts from friends, groups, mexico email list and pages. Facebook feed ads can be still images, panoramic photos, 360-degree photos, animated GIFs, and videos.
Facebook feed ad sizes
- Maximum file size: 30 MB
- Maximum image size: 600 x 600 pixels
- Resolution: at least 1080 x 1080 pixels; no maximum resolution
- Aspect ratio: 1.91:1 to 4.5; offer ads and ads with stock photos must be 1.91:1
character limit for Facebook feed ads
- Headline: 40 characters
- Primary text: 125 characters
- Description: 30 characters
Facebook ad formats for carousel ads
Facebook carousel ads also appear in users’ news feeds. These ad types contain two to ten images or videos presented in a gallery or slideshow. The specifications for Facebook carousel ads are similar to those for Facebook feed ads.
Sizes for Facebook Carousel Ads
- Maximum file size: 30 MB for images; 4 GB for videos
- Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos, everything you need to know about effective project evaluation which can be up to 240 minutes long
- Resolution: at least 1080 x 1080 pixels; no maximum resolution
- Aspect ratio: 1.9:1 to 1:1
character limit for Facebook carousel ads
- Headline: 40 characters
- Primary text: 125 characters
- Description: 20 characters
Facebook ad formats in the right column
Facebook right column ads do not appear in users’ main feed. Instead, they appear on the right side of Facebook pages for desktop users. Mobile users do not see right column ads.
Some of the same Facebook ad sizing guidelines apply to carousel ads and right column ads. You can also add up to ten visual assets, bahrain leads but Facebook will only show the first one for right column ads .
However, there are some differences from Facebook carousel ads. The image ratio of your ads in the right column should be 1:1, and you are limited to 40 characters for headlines – there is no room for additional text.
Sizes for Facebook ads in the right column
- Maximum file size: 30 MB for images; 4 GB for videos
- Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos, which can be up to 240 minutes long
- Image resolution: at least 1080 x 1080 pixels; no maximum resolution
- Aspect ratio: 1:1
Character limit for Facebook ads in the right column
- Headline: 40 characters
Facebook ad formats for in-stream video ads
Facebook in-stream video ads also use the carousel format, but appear in users’ Facebook Live feeds. This means your in-stream video ads can appear after users have watched for at least a minute. Unlike right column ads, Facebook in-stream video ads only appear for mobile users.
You can use two to ten videos for your in-stream video ad carousel, each ranging from one second to 240 minutes long. You also have space for text here.
Sizes for Facebook In-Stream Video Ads
- Maximum file size: 4 GB
- Maximum image size: 120 x 120 pixels
- Resolution: at least 1080 x 1080 pixels; no maximum resolution
- Aspect ratio: 1:1
Character limit for Facebook in-stream video ads
- Headline: 40 characters
- Primary text: 125 characters
- Description: 20 characters
Facebook ad formats for Marketplace
You can also run ads on Facebook Marketplace , where users list and browse items for sale. Listings on Facebook Marketplace are free for users, while advertisers pay to place ads there.
Facebook Marketplace ads share the same size guidelines as in-stream video ads and the same guidelines for text.
