3 tips to reverse Anyone who uses digital marketing in their communication strategies has certainly noticed the decline in the reach of social networks .
Without a doubt, the most visible effect has come from Facebook, thanks to constant algorithm updates: in 2016, the platform’s organic reach fell to 52% . But other networks have seen significant declines.
Linkedin has also been constantly evolving its algorithm
To reduce the organic reach of posts 3 tips to reverse and thus encourage companies to buy advertising. The same can be seen on Instagram.
If you are looking for solutions to get around this problem and start using these channels again to generate traffic and leads, check out the tips we have listed below.
Does content quality affect the decline in social media reach?
When numbers drop, the first step is always 3 tips to reverse to check the quality level of content marketing that your team or digital marketing agency has been working on on social media and blogs.
This is indeed a wise decision – after all, if the content isn’t relevant and useful to your potential customers, it’s not the right kind of bait that will drive these people to your website and through their buying journey .
If you have performed this check and
The quality of the content remains iran telegram data high, it is time to look for other solutions to generate relevant information for your potential leads – and not just rely on SEO.
1st tip) Optimize your presence on social media
Being present on social media today involves a very different effort than what we saw in the past, when it was imperative for brands to have profiles on all existing social networks.
This proved to be disastrous, as many
Did not have the strength to maintain their advantages and disadvantages of using the method digital presence on the networks and today display outdated profiles.
The secret: focus your efforts only where your potential leads are. How do you know this? Conduct surveys with your current customers and understand their information consumption behavior on social media.
2nd tip) Mobilize your ambassadors – internal or external
While the reach of Business Pages has cn numbers dropped significantly, whether on Facebook or LinkedIn, personal pages have suffered this effect on a smaller scale.
Therefore, organizing communication on your company’s social networks by mobilizing your ambassadors, whether internal or external, can be a way to overcome the decline in reach of social networks.
These ambassadors can be:
A brand ambassador, who is a poster boy or spokesperson for the company;
The CEO or board members who have prestige in the market and a strong presence on social media – as Mark Zuckerberg himself does on Facebook;
Your sales team, as part of a social selling strategy;
The most active collaborators on their social networks, as part of a social proof strategy ;
Influencers who are relevant within your industry or to your company’s target audience, as part of an influencer relations strategy.
These approaches are still effective, but
They require more mobilization efforts than the mere production of content by the company.
It is necessary to involve ambassadors, encourage them, and create incentive mechanisms to ensure their regular presence. Create hashtags and encourage your customers to share their impressions of your products on social media, promote special content actions with these ambassadors – such as a live broadcast answering questions or a webinar.
3rd tip) Invest in paid formats on social media
This is what social media platforms expect from your business today. Over the years, they have evolved into powerful information channels until they reached a business model where advertising formats made sense.
That’s why we’ve been gradually monitoring the decline in reach of social networks.