Real estate websites are a special type of SEO promotion Internet resource that requires a specific approach to SEO promotion. To attract targeted SEO promotion traffic from search, it is not enough to simply optimize meta tags and stuff the text with keywords. A comprehensive approach is needed that takes into account many nuances – from regional specifics to technical aspects. Today we will dive into the topic and figure out how to properly promote real estate websites in search engines.

The first feature that needs to be taken into account SEO promotion when promoting a real estate website is the regional nature of search queries. People search for apartments, houses, and offices in a specific city or region. Therefore, it is important to optimize pages for geo-dependent key phrases like “buy an apartment in Uralmash”, “rent an office in the center of Yekaterinburg”, etc.

In addition, it makes sense to create separate landing pages for different cities and districts. For example, for a real estate agency from Krasnodar Krai, it makes sense to create separate pages for Sochi, Anapa, Gelendzhik and other resort cities. This will allow for targeted targeting of the audience of each locality.

It is critical for a real estate website to have detailed property cards – be it apartments, houses, townhouses or office premises. The card should contain a full description, characteristics, high-quality photos, layouts, information about the area and infrastructure. The more useful information – the better.

In addition to individual property cards, so-called listings work well – selections of properties by a specific request. For example, “one-room apartments in MZhK”, “houses with a swimming pool” or “new buildings with a mortgage”. Make it so that the user can easily filter properties by price, area, area, type of house.

The basis for successful promotion of a real estate website is a carefully collected semantic core. Include in it a variety of queries that your potential clients search for. Do not forget about geo-referencing, object characteristics, long tail. For example:

Having collected the semantics, distribute the queries across the site pages and write optimized meta tags – Title, Description, H1. Do not overspam. It is important to maintain a balance of keywords and write for people, not for robots.

One of the main SEO trends of recent years is the focus on high-quality, expert content. Search engines have learned to distinguish useful materials from meaningless “water”. Therefore, do not skimp on texts! Hire competent copywriters who understand the topic of real estate.

In addition to texts, add useful visual information to the site – diagrams, layouts, panoramas, videos. Take care of behavioral factors – increase netherlands email list the time users spend on the site, reduce the bounce rate. To do this, improve usability, simplify navigation, work on the design.

In 2024, website loading speed is one of the key ranking factors. This is especially true for mobile search results. Imagine: a person wants to quickly look at apartment options while riding a bus. If your website takes 5-10 seconds to load, they will simply close the tab and go to your competitors.

Optimize graphics, use caching and minification of files, choose fast hosting. The ideal loading time to strive for is 1-2 seconds.

Due to the trend towards mobile-first indexing, website adaptability and its correct display on smartphones is no longer an option, but a mandatory condition for successful promotion. Test your resource on different mobile devices, check out Page Speed ​​Insights.

Check if the site has any horizontal scrolling blocks, too small text, or “fat fingers”. The menu and other navigation elements should display and work normally on touchscreens.

External links are still an important ranking factor in Yandex and Google. But in 2024, you need to be extremely careful with their growth. Forget about maldivian lads posting on sites with low traffic, paid spammed sites and other links that do more harm than good. Focus on a natural link profile from reliable thematic resources.

Post expert content (articles, market reviews) on popular platforms about real estate, construction, and renovation. Give interviews and comments to the media on topics related to real estate. Publish press releases with announcements of promotions and new residential complexes. The main thing is that the links are from relevant pages and look organic.

It is important to understand that SEO of a how to choose a method and conduct research  real estate website is not only traffic, but also conversions. Therefore, it is necessary to track commercial metrics – the number of calls, applications, and viewing appointments. Connect end-to-end analytics (Roistat, CoMagic), useful for any real estate agency.

Also pay attention to commercial ranking factors – availability of prices, online booking option, detailed description of services, reviews, certificates. All this increases the trust of visitors and has a positive effect on conversion into leads and sales.