SEO promotion is a complex process of website optimization to improve its position in search results. In simple terms, SEO promotion is a set of actions that help a website become more visible and attractive to search engines such as Yandex and Google. Let’s figure out where to start for a beginner who wants to independently promote his website.

The first thing you should pay attention to is the content of your site. Search engines love high-quality, unique and useful content that answers user queries. For example, if you have a site about healthy eating, the articles should be informative, with real tips and recommendations, and not just a set of keywords.

It is also important to keep the information up-to-date. If you write about new fitness trends, then an article from five years ago is unlikely to be useful to readers. Update the content regularly, supplement it with fresh data and examples.

The next point is working with keywords. These are the phrases that users use to search for information in search engines. It is important to correctly enter them into the text, headings, and page descriptions. But do not overdo it! An excessive number of keywords can be considered spam.

Also, work on page optimization. Make sure  sweden email list that each page has a unique title and description (title tag and description meta tag), think through the URL structure. For example, it is better to make the page address like site.ru/kak-nakachat-presss, and not site.ru/p=347. This will make it clearer to both search engines and users what is being discussed.

The speed of a website is very important for its promotion in search. Slow pages irritate visitors – no one wants to wait a long time for loading. It is setting up targeting: main mistakes and how to avoid them when launching advertising?  also important that the site works well on phones, because more than half of people visit from them.

Want to check how fast your site works? Use special tools from Yandex and Google. If the speed is low, there are simple ways to improve it: compress images, set up caching and optimize the site code. These simple steps will help make your site faster and more convenient for visitors.

Another important point is the logical structure of the site. Distribute all pages into sections and categories so that users can easily navigate. Use bosnia and herzegovina leads  interlinking, that is, links between the pages of the site. This will help search robots better index your resource and understand how its sections are related to each other.

Good interlinking also improves behavioral factors. Users follow links, study your site, spend more time on it. And this is already an indicator that the resource is interesting and useful.

Search engines evaluate websites not only by content and technical parameters, but also by the number and quality of external links. Roughly speaking, if your website is linked to by other resources, it means it is useful and authoritative. Such websites are usually ranked higher in search results.

The process of getting links is called link building. This can be done in different ways – posting articles on other sites, leaving comments on forums and social networks, agreeing on mutual link exchange. But be careful! Search engines do not like unnatural links, especially if there are many of them and they are from “left” sites.