What is SEO in simple terms? These are ways to make your website more visible in Google, Yandex and other search engines. When a website is properly optimized, it appears higher in search results, and more people interested in your services or products will be able to find it. Let’s look at the basic rules that will help your website take a leading position in search results.

Search engines such as Yandex and Google use special algorithms to rank websites. They analyze many factors: from content quality to page turkey email list  loading speed. The task of an SEO specialist is to ensure that the website meets search engine requirements and occupies top positions for the necessary queries.

The first stage of promotion is internal optimization of the site. It includes work on content, structure, meta tags, headings and many other elements. The main thing is to make the resource as useful and convenient as possible for users.

For example, if you have an online clothing what is seo promotion and how do you know if you need it?  store, it is important to describe each product in detail, add high-quality photos, customer reviews and convenient navigation through the catalog. This way, you will not only improve behavioral factors, but also give search robots a clear signal about the subject of the site.

The next step is to build up the link mass. Search engines take into account not only the quantity, but also the quality of links to your site. The more authoritative resources link to you, the higher the trust from search engines.

Let’s say you have a website about healthy eating. If famous doctors, popular bloggers and large thematic portals link to it, it will definitely give a good boost to positions. But buying links on exchanges is not a good idea. It is better to build up the  bosnia and herzegovina leads link mass using natural methods: publishing guest posts, giving expert comments and so on.

When promoting a website, it is important to understand what aspects search engines pay attention to. Let’s look at the main ranking factors and understand what SEO is in simple terms .

This is one of the main criteria for evaluating a website. In short, relevance shows how much the page content matches the user’s search query. The more accurate the match, the higher the website ranks in the search results.

A classic example is an online store of spare parts for foreign cars. If a person searches for “buy a radiator for a Volkswagen Polo”, then the site should have a separate page specifically about radiators for this car model. The general category “spare parts for Volkswagen” is less relevant, and the page “auto parts” is not suitable at all.

This includes all user actions on the site: page view time, number of clicks, viewing depth, etc. Search engines take these metrics into account to understand how interesting and useful the site is to the audience.

Let’s take a travel blog as an example. If visitors spend a long time reading articles, scrolling through photo galleries, leaving comments and following internal links, then for search engines this is a clear signal that the content is high-quality and in demand. And vice versa, if people leave the site en masse after 10-15 seconds, then something is clearly wrong.

Every year, more and more people access the Internet from smartphones and tablets. Therefore, having a convenient mobile version of a site is no longer a whim, but a necessity. If a resource is not displayed correctly on mobile devices, search engines will rank it lower.

It is not enough to simply make an adaptive design. It is important that the mobile site is truly usable: with large buttons, readable texts and fast loading. Otherwise, be prepared for a high bounce rate and loss of positions.

In pursuit of high positions, some optimizers use “black” promotion methods. They can give a temporary effect, but in the long term they will lead to sanctions from search engines. Let’s look at the main SEO mistakes.