Writing a sales text

In addition to the visual, the text of the ad  Writing a sales text is also important. It should clearly convey your USP, appeal to the pain and desires of the target audience. Write briefly and to the point, with bright headlines and calls to action.

The text can be structured according to the formula: the target audience’s pain – your solution – call to action. For example: “Tired of losing weight without results? Get a nutrition plan from an expert and lose 10 kg in a month! Sign up for a free uk email list consultation.” This is approximately how a sales text should look if you want to know how to correctly set up a target on Instagram.

At the advertising creation stage, Instagram will offer you to select the campaign goal: awareness, leads, website conversions, etc. For online consultations, lead generation is ideal – collecting applications and contacts of potential clients.

Don’t chase cheap impressions and clicks – focus on target actions. If you set up targeted advertising on Instagram correctly, one lead will cost you no more than 100-300 rubles.

Now is the time to apply your knowledge  it will suggest improvements to of your target audience. In the target settings, specify the gender, age, geography, and interests of your audience. The more accurately you hit the client’s portrait, the higher the return on advertising will be.

The main thing here is not to overdo it with narrowing the audience. If you set too many parameters, only a couple of hundred people may be included in the coverage. It is optimal to target 10-100 thousand users. This way you will not narrow or blur the audience. Here is another life hack on how to set up targeting on Instagram.

Instagram allows you to place ads in the feed, stories, Reels, Explore. Which formats to choose depends on the specifics of your product. For online consultations, ads in the feed and stories in the form of a single image or video are well suited.

Test different creatives and placements to identify the  bosnia and herzegovina leads most effective combinations. Analyze metrics and optimize campaigns based on the data you receive. This way, you will quickly understand how to set up Instagram targeting for your niche.

To get the most out of targeting, you need to constantly test hypotheses. Create several ad options with different creatives, texts, audiences. Rotate them and compare their effectiveness by key metrics.

This way, you can identify insights about your audience and better understand which “buttons” to press. Split tests will help optimize advertising and make Instagram targeting truly selling.

Setting up a target is only half the battle. It is important to constantly monitor its indicators and make adjustments. In the advertising account, track CTR, cost per click, conversions, cost per lead.

If you see that some ad is not bringing results, turn it off, redistribute the budget in favor of effective creatives. Analyze data from CRM, calculate the payback of costs for attracting a client. This way you will be able to scale only profitable campaigns. This is the point of setting up targeting correctly on Instagram.

So, we figured out how to set up a highly effective target on Instagram to sell online consultations. The key steps are defining the target audience, creating selling creatives, setting up the campaign correctly, and constant optimization based on analytics. Stick to this algorithm, experiment, and improve your advertising. We wish you success in promoting your online services!