While applying a Smarketing-based approach is beneficial for all types of companies , aligning marketing and sales in B2B companies is an essential step to increase sales and boost profitability.
In fact, a study conducted by LinkedIn reveals that 87% of leaders in these sectors believe that collaboration between both departments enables critical business growth .
But how can you carry out an effective integration when the target segment is Business to Business? We’ll tell you!
Marketing and sales, two vital areas for companies
Although it may seem far-fetched, reality shows that it gambling data malaysia is common for there to be conflicts or frictions between the sales and marketing sectors.
A survey conducted by Harvard Business Review found that 87% of the concepts that employees in these areas use to describe each other are negative .
This disconnection, far from providing benefits, leads to the waste of resources and the loss not only of time, but of profitability – which is even worse.
Smarketing is here to solve this problem
This term, created by merging the words sales and marketing, aims to align both teams to boost the growth of organizations and increase their profits .
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Aligning Marketing and Sales in B2B Companies: How to seo in simple terms: what is important to know for successful promotion? Achieve an Effective Connection?
It is clear that the best thing for corporate well-being is for marketing and sales to stop working in silo and understand the benefits of mutual collaboration.
So, how can marketing and sales be aligned in B2B companies? By implementing some specific actions.
Sharing a single definition of the target audience
It seems like a no-brainer, but it never hurts to make it clear: for a cyprus business directory sales strategy to be successful, both marketing and sales staff must understand who they are talking to or selling to, respectively .
By having the same vision of the buyer persona, the marketing department will direct its efforts to the appropriate target, while the sales department will focus on solving the needs of potential customers.
Establish common goals
Each department has different goals (attracting X amount of leads and selling X amount of products or services, for example). This means that they often focus on achieving them separately.
However, to align marketing and sales in B2B companies, it is important to determine objectives that, in addition to being common, are SMART , that is, specific, measurable, achievable, relevant and timely.
Determining common goals encourages both sectors to work in a complementary manner.
Clarify all processes
Both areas must have a detailed understanding of the operational functioning of their own sector and the other department, understanding the difficulties, the most common errors, the highlights and the possibilities for improvement.
