We could write an article explaining why artificial intelligence (AI) is a revolutionary technology that has the ability to transform the way we communicate and carry out our tasks.
But if we did, we would be falling into reductionism. Today, AI is much more than a tool that employees rely on to perform their functions. It has become an element that transcends and, at the same time, enhances human work.
This is the premise on which AI agents are built
Software programs that have the ability to interact fantuan database with the environment, collect data and use it to execute tasks autonomously in order to meet objectives previously determined by people .
In this article, we explain more about AI agents and detail how agents.ia works, a professional network of intelligent agents where it is possible to hire — and create — a digital workforce.
Artificial intelligence applied to marketing: 2025, a turning point
If we look back 20 years, we can see that during this period, the traditional, the analogue, gave way to the digital. One of the great advances has to do some precautions for use but extended with the incorporation of instruments based on AI.
This phenomenon not only occurs within large organizations—impacting operations and processes—but also encompasses most interactions between customers and companies.
However, 2025 will be particularly different. Starting cyprus business directory next year, artificial intelligence will no longer be just another tool, but will become the backbone of marketing .
AI will be able to make decisions faster and better than people, automate tasks ( campaign customization , audience segmentation , etc.) in real time, and reduce acquisition costs, making marketing more agile, precise and independent .
However, the key to success will not lie in adopting AI-based solutions , but in truly integrating it into the marketing strategy. The implementation of intelligent agents is the first step to achieve this goal.
Intelligent agents, the champions of innovation and organizational growth
Generative AI is constantly evolving. For example, when it comes to chatbots, just a year ago Hubspot launched Chatspot, which only months later became Breeze Copilot , a more complete AI solution.
However, evolution does not stop there. This is the year of intelligent agents .
AI models are growing both in terms of the parameters that define how big the neural network is, and also in terms of how much information users can supply when creating a prompt.
In this sense, larger models become more capable (they can reason, write and follow instructions better), while improving more quickly . In fact, it is estimated that AI models double in capacity every 6 months.
