If your website is still under construction, your domain is usually already online. To give potential visitors a taste of your website despite the lack of content, a coming soon page is a great way to promote your upcoming site.
In this article, we will tell you when it makes sense to set up such a page and what content website visitors should find on it.
What is a Coming Soon Page?
The Coming Soon page, malaysia email list also known as a pre-launch page or under-construction page, is a landing page where you can get people to learn more about your new website, company, or product. The main purpose of these pages is to get users interested in an upcoming launch – even if your product, company, or the rest of your website is still under development.
Why do you need a coming soon page?
A coming soon page is not necessary for every business. Certain e-commerce businesses, such as t-shirt shops or dropshipping businesses, how to test and optimize targeted advertising? for example, do not need to set up a coming soon page every time they launch. Instead, you can do a “soft launch” in a relatively short period of time and gradually make improvements.
However, germany business directory other companies may experience delays that require a postponement of the launch date. For example, the complex processes of product development , fundraising and brand building can impact the target launch date. Weeks or even months can pass between registering a domain and the website going live.
In the meantime, however, you can still register your URL with Google and have it indexed and inform your visitors about your plans via your advance announcement page – e.g. if a new online shop or a new blog is being created.
However, if your site is not under construction but under construction, the page is “Under Construction”. Such an under construction page serves a similar purpose to the Coming Soon page. However, the point here is not to arouse visitors’ curiosity, but to inform existing customers why the site is not currently usable as usual and how long the interruption will last.
Benefits of a Pre-Launch Page
In addition to generating excitement and anticipation, designing and publishing a coming soon page has several advantages:
- A head start for your marketing: Because it’s a single page rather than a full website, a coming soon landing page can be “launched” in just a few clicks. If you use the right keywords, a coming soon page can even boost your website’s SEO and give you better discoverability and visibility at launch.
- Build an email list for launch: Even without a product ready to sell, an attention-grabbing coming soon page can generate interest that will get people to follow you on social media or join a waitlist. This way, you can build your social following and an email list of potential customers before launch.
- Get early feedback: A pre-announcement page introduces your concept to potential customers so you can gauge their interest and use their feedback to plan a more successful launch.
Reading tip: You can learn the most important basics about email marketing in this blog post.
How to use your Coming Soon Page for your marketing
You can decide the length and scope of your coming soon page based on your company’s specific needs. If you’re planning a short pre-launch period, consider creating a short page that serves as a short-term placeholder. On the other hand, if you need a strategic goal for a longer-term pre-launch marketing campaign, it can serve as a more detailed sales page.
