Brands are increasingly using theinfluencer marketingto reach consumers. However, it’s not enough to just find someone with a large following who will post content about your product or service. You also need to make sure your campaign is optimized so that you get the most out of the collaboration. And that means tracking the right influencer’s analytics and doing everything in your power to get the right message to the right audience.
Read on to learn how to optimize your influencer marketing strategy to make your campaign a success and achieve the best possible return on investment (ROI).
How to Choose the Best Influencer Marketing Platform and start professionalizing your campaigns.
Establish metrics and KPIs
The first tip is to make sure you set the right metrics and key performance indicators (KPIs). This is important as it is the best way to determine if the influencer you have chosen is performing as you expected.
What influencer analytics are you going to monitor as part of your influencer tracking strategy? How are you going to quantify success?
To identify the best KPIs for your campaign, you first need to overseas chinese in worldwide database be clear about your overall goals. Are you looking to increase sales, improve SEO, or build brand awareness? Do you care more about reach, impressions, or engagement?
Knowing which KPIs you’re going to focus on will also help you determine the direction of your campaign. For example, if you want to increase your overall reach, a macro influencer is the best option. If you’re interested in focusing on conversions, your campaign will do better if you hire a nano influencer with a more specific audience niche.
You can use an influencer tracking tool to monitor the content your influencer publishes and how it performs.
Connect with the right influencers
Another key point is connecting with the right influencers for your brand. Does the content creator know how to advertise your business on social media? Do your brand values align? Do you have the same target audience? How much engagement does the content creator have with their followers?
This strategy requires a lot of patience. After all, hiring the right influencer takes time, money, and thorough research. Their public persona needs to be aligned with your brand, and you need to have the same goals for your buyers. For example, if you’re promoting a vegan product, you probably wouldn’t choose an influencer who posts about having a steak for dinner. The same goes for brands they’ve promoted in the past or this suppressive method can leadhashtags they may regularly use. Check that their public persona is in line with your brand’s core message.
Make sure you are targeting the right audience
Likewise, you need to be clear that you’re targeting the right audience. The worst mistake you can make is trying to spread yourself too thin. Define the key demographics of your typical buyer and then confirm that they align with the influencer’s audience. Consider age, gender, location, preferred platforms, and interests, for example.
Test your message
Another great strategy to optimize your campaign and improve influencer analytics is to test your messaging. The best way to do this is to review your posts to see what content is working best. Look at your top-performing posts and identify what is working well and why it might be engaging your audience more. Then replicate what you find in your future posts.
For example, if you want to increase engagement, you can take advantage of some of the social network’s built-in features, such as Instagram stickers that let you conduct polls or ask for feedback. You can also try out different hashtags and posting times to see which ones perform best.
Take your time to make sure your strategy isinfluencer marketingis the right one.
Use an Influencer Relationship Management (IRM) tool
Finally, the best way to improve influencer analytics and get the most out of your campaigns is to use an Influencer Relationship Management (IRM) tool, such as Influencity. Using a switzerland leads centralized platform allows you to seamlessly move from the research phase to the analysis and reporting phase while keeping your team up to speed.
With Influencity, you get a wide repertoire of tools and features that help you find the right influencers based on the KPIs you set, measure their analytics, and track their performance in your campaigns.
