Influencer marketing is very important nowadays. Social media platforms have started introducing various features on their platforms that, apart from providing entertainment value, will also be suitable for commercial purposes.
One of these latest new features and functionalities is Instagram Reels, a feature integrated into the Instagram app that allows users to create and view short videos, uploaded by yourself or by other users. Its essence is similar to that of another very popular social network for creating and sharing videos called TikTok, where users discover creative, innovative and funny videos uploaded by millions of users.
Launched by Instagram in August 2020, Instagram Reels allows users to create videos up to 30 seconds long. It also offers various creative editing features and tools that you can use to modify your videos such as music, speed effects, filters, etc. While it is very similar to TikTok, there are quite a few differences between the two. Here’s how Instagram Reels compares to its older counterpart, TikTok:
TikTok vs Instagram Reels
| TIIKTOK | INSTAGRAM REELS |
| Standalone application that wors on its own | Function integrated into the Instagram application |
| Allows you to create videos of up to 60 seconds | Allows you to create videos of up to 30 seconds |
| Many more music options can be added to videos | The music you can include in your videos is only that available in the Instagram music catalog. |
| TikTok videos created by users can be downloaded with their own music or audio | Reels created by users will be downloadable but will not include audio. |
| TikTok videos appear on the main page of the user’s feed | Reels can be shared on the Instagram feed, in stories or in the Reels tab. |
| It has a tab called “For you” in which they suggest videos to users based on their interests and tastes. | It has an “Explorer” tab where users can find Reels uploaded by other users |
| It has a solid and effective algorithm that allows users to find videos according to their interests. | Provides users with more convenience when editing and using built-in effects |
Evolution and development of Instagram Reels
Since its creation in August 2020 , Reels has come a long way. Brands and instagram database companies are competing to get the best short video campaign on the market to promote their products. Reels has been working to add new features with the aim of competing with TikTok and becoming the platform of choice for brands for this video format. Its advantage is that it already has a large number of users on Instagram that it can take advantage of. To improve Reels, Instagram has created a dedicated Reels tab on its homepage and added a host of new editing tools.
Over the past year, it has sought to prioritize its new Reels feature and has adjusted its algorithms as well as its design to make Reels more effective.
Instagram Reels Predictions for 2021
So, what will this newcomer to the market short video format do in 2021? Will it be able to take second place or compete directly with the giant of this market, TikTok? Will Reels be the most suitable feature for influencer marketing?
Instagram Reels has some catching up to do if it wants to reach the writing a sales text success that TikTok is having. Still, it doesn’t look like Instagram is going to give up easily in this regard, as long as it continues to release new features for Reels and tries to consolidate its position, here are the predictions for Instagram Reels in 2021:
1. Reels’ algorithm becomes more sophisticated
Currently, Reels is a long way from being TikTok when it new on Instagram comes to sharing personalized videos to suit all kinds of users. However, if Instagram is able to improve its algorithms to achieve that goal, that would be a step forward for Reels. We can be sure that Instagram is working on it.
2. Improved video editing tools in Reels
As viewers, we want to see videos that are different, exciting, and fun. The current editing methods that Instagram Reels has are quite eye-catching. Still, Instagram could consider including more advanced editing tools and features for users to experiment with and create different content. Not only will this generate more curiosity and interest among users, but it also has the potential to generate better videos.
3. Monetary incentives for users
One way to attract more users to create and upload more videos is to offer them monetary benefits. This is one of the options that Instagram could consider in 2021. Doing so will open switzerland leads up new possibilities for e-commerce. In this way, companies and brands would be able to work with influencers to promote and sell their products. These types of links will lead to win-win businesses.
