With the use of the Internet and social media , advertising as we know it is changing. Opinions matter a lot , so a positive opinion about a product or service on social media can give a little push to that potential customer who is undecided about buying .
We increasingly trust the opinion of a friend, acquaintance or someone who knows a topic better, so involving people in the online world – influencers and micro-influencers, influential people in a field, celebrities… – is a key marketing tactic to expand the reach of a campaign.
Among them, the figure of micro
Influencers is increasingly taking on a greater presence in digital marketing strategies . Thanks to their “attraction” and charisma in the virtual world, these people have become references for a large number of users, making them real “jewels” for brands, since a publication twitter database by this person about a brand can increase popular acceptance and thus sales and profits for the company. All this at a lower cost than superstars or macro-influencers.
What are micro influencers and why work with them?
In general, when we talk about influencers we refer to a person who has a great presence and credibility on social networks and can become an interesting influencer for a brand . But we must be clear that not all influencers can fit with our brand or online strategy, so we distinguish two types : macro influencers and micro influencers .
Depending on the size and type of company we have, we will have to focus on one or the other. If you have a small company or brand that you want to promote, looking for a seo in simple terms: what is important to know for successful promotion? Macro influencer or celebrity will be crazy, since the budget will skyrocket and you will not be able to manage all the impact achieved.
In this case it is advisable to searchmicro influencers, that is, small influencers who have a smaller number of fans (from 10,000 to 100,000) , but achieve greater interaction on their profiles, a higher percentage of conversions and more loyal followers , which generates better brand reputation and engagement .
How can a micro influencer help my brand?
Micro Influencers The boom in social media marketing has made colombia business directory collaborating with major influencers a luxury that only a few brands can afford . For this reason, micro-influencers have become the ideal alternative for companies that want to advertise on social media without spending excessive amounts.
Despite being ordinary people who have managed to attract a large number of followers with their content , there are studies that verify aGreater engagement with their publications than mass influencers, and concentrating millions of followers has become an antagonism when it comes to reaching a segmented and specific audience for a brand.
