There is no summer without a festival and there is no festival without an advertising campaign for some alcohol brand. Music festivals are the perfect setting (and never better said) for alcohol brands to carry out actions with influencers and impact their audience on social media.
The latest one to fill our Instagram feed this summer?
Influencers like@angynas,@gominuke,@hellojulen,@omglobalnews,@percebesygrelosand@kikillovlogsamong others, enjoyed last weekend at the Weekend Beach Festival, the first of gambling data usa the many festivals in which Ron Brugal participates with this campaign.
How did the idea of “festivaling” with Ron Brugal come about?
This year, the Dominican rum par excellence has gone one step further and has bet on the power of influence on social networks. Not only by counting on influencers, but also on people who, some precautions for use but extended although they are not professionally dedicated to the world of Influencer Marketing, have a high level of engagement on their social profiles and Ron Brugal has called them “Fest Masters”.
At the beginning of summer, the brand launched the #FestivaleandoConBrugal campaign. Both on its website and on Instagram@ronbrugal_esThey were calling for the best “trend hunters” on social media.
A total of 60 “Fest Masters” and more than 10 influencers who are enjoying a summer of festival after festival throughout Spain. In exchange for this, the 60 Fest Masters and the influencers chosen by the brand will have to publish both stories and photographs on their Instagram profiles, telling about their experiences at each festival under the hashtag #FestivaleandoConBrugal.
What impact does this campaign have on Instagram?
No less than 900 posts and stories on Instagram, and they’ve only been there for one festival!
The Most notable KPIsFrom this campaign that we have been able to analyze thanks to Influencity software, the campaign is reaching more than $8,000.00 and more than 6% engagement. So, for the moment, the campaign is being a success.
As for the impacted audience, it is located in Spain, with an age range between 25 and 34 years old. In addition, there is almost no difference in the impact between men and women.
Results provided by Influencity software for Ron Brugal the set of 9 colombia business directory publications by Angy Fernández, Carolina Iglesias, Gomi, Alejandro Risso, Kikillo, Omai and Ana Bedoya.
The campaign has involved influencers at both a macro and micro level, specifically local influencers from the city where the festival is being held.
