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How to get customers to buy your product and increase sales

 They are what we call “hand raisers,” meaning they have done some preliminary research and have decided that your company has a solution. However, it is difficult to start a relationship with someone who has never heard of you or who is not actively seeking to solve a relevant challenge. It

is not impossible. With the right skills, empathy, and a plan, you can find the prospects who need the products you have to offer.

 How to get people to buy your product 

To get people to buy your products or services, you twitter database need to solve a problem they have. Sell your solution by understanding their perspective, being a valuable resource, and emphasizing positive customer experiences. Each of these techniques engages customers with logic and emotion, which they need to make a decision.

1. Selling the dream

Not everyone you sell to will be interested in your product, but they are always interested in themselves. Creating a vision of what the prospect’s life might be like when they buy your product is a great place to start. Think of Nike’s slogan, “Just Do It,” or Burger King’s “Do It Your Way.” These phrases don’t tell you what they sell. They tell you what you can do with the things they sell.

When I call a VP of Sales at a Fortune 500 company to this suppressive method can lead sell her my company’s services, I certainly don’t say, “Hi! I’m Jeff from Boston, and I sell sales training and consulting products. I’d like to introduce my services. Is this a good time?”

Yawn. That’s not interesting to her (or me!) and it certainly doesn’t make her curious to learn more. Instead, I do this. As soon as she answers the phone, I say, “Hi. I got you live on my first dial, and when you hire me, I’ll teach your sales reps how to do the exact same thing.”

Now that I have her attention. You’ll notice that I didn’t even introduce myself or describe my services. Instead, I managed to get her attention and plant the first seed of curiosity. Only after she’s interested will I take the time to introduce myself and my services. Now that she’s actually listening, of course.

If you sell writing services, you could look for errors on cyprus business directory your prospect’s website and email them the corrections, adding, “As your copywriter, I would make sure your site was 100% typo-free at all times.”

 

 Curiosity piques

Once you’ve gotten your prospect to agree to another call, your goal is to keep their attention. I use this strategy to do just that. At the beginning of the meeting, I say, “Before I forget, I want to ask you something related to our last conversation. Let’s get into the agenda now, but can you remind me?”

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