Imagine seeing an ad for a jacket you fancy. It’s on sale! You rush into the store, but when you get there you’re stopped at the entrance and asked to show your frequent customer card. You don’t have one, so you’re diverted to a special counter where you waste a few minutes filling out forms.
Finally inside, you find the jacket. It’s amazing, and they have it in your size, but where do you pay for it? You wander around the store for several minutes until you finally find the cash register, tucked away in a corner.
No self-respecting retailer would allow such a scenario, right? Except many retailers do just this, with their online experience.
We often work with large advertisers to evaluate their customers’
At a time when competition is just a click away and magical experiences are the norm, too many businesses are using their marketing budgets to attract how to optimize your budget? customers to their online stores, only to frustrate them with a poorly designed experience. Fortunately, creating a great customer experience is easier than you might think. One retailer we recently worked with increased revenue per online customer by 59%, just by following this simple framework.
Key in the basics
- Fast: It’s not just about speed, but also about relevance, ease of navigation, accessibility, and a consistent look and feel.
- Personalized: Make each customer feel unique cyprus business directory by offering curated product lists, premium options, and geographic or affinity-based personalization.
- Helpful: Offers substitutions for unavailable products, relevant recommendations, and surprising—and hopefully delicious—ideas.
- Consistent: Makes shopping and discovery completely portable and consistent. Customers should be able to pick up on one channel where they left off on the other.
