I recommend looking for a platform that can give a holistic view of results across the board, so results will maintain consistency. It’s also good to choose software that specializes in the marketing channels you’re using at the time.
Because optimizing is measuring a lot of different data at once, stick to as few systems as possible.
For businesses that are in the market for a CMS, Content Hub is a great option that is easy to use for brands of any size.
4. Analyze the data.
I’ve been talking a lot about the kind of data and analyzing that needs to be done in a media mix optimization, but another important factor is being able to interpret and understand that data.
It’s no secret that in the marketing world, there is an abundance of processes and acronyms floating around. While first getting into the greece telegram data groove of understanding them and what they mean can be intimidating, it’s important to know the data being collected and how to use it to your advantage.
For instance, if a marketing team had especially high click-to-open rates for weekly newsletters, that’s useful information to infer that the next campaign could benefit greatly from an email marketing rollout. Alternatively, if a marketing team has no idea what a click-to-open rate is, those numbers aren’t going to be helpful — just a little confusing.
Reading data to understand its usefulness is just as important as collecting it.
5. Consider public perception.
help fill in some interpretation gaps during the modeling process. In the media mix model, think about how to fit in customer opinion. That way, the numbers will have some customer opinions to define them.
There are a couple of ways I suggest you do this:
- Monitor brand mentions. To better understand your brand perception, monitor your brand mentions on social media. Take note of the positives, the negatives, and the questions.
- NPS survey. You can also create a survey to know how your customers feel about your company and its services and use a net promoter score (NPS).
An NPS asks customers how likely they are to recommend a business to a friend. Knowing this will aid in figuring out how a business fares among the competition in the market. It will also assist in future marketing endeavors.
- Track relevant metrics. Keeping a pace of your metrics like brand awareness, brand loyalty, and customer satisfaction can help you gauge how your brand is doing in the public’s eye and where you could improve.
These methods ultimately give the business sale lead media mix optimization reigns to the customer.
Takeaways
My biggest takeaway is that you have to advertise through a variety of media in 2025. Gone are the days of simple, one-stop-shop must-read graphic design magazines for passionate designers advertising. But to effectively put your message in front of your target audience, you need to optimize your media mix with real data to know where your audience is and how to reach them.
Taking the time to optimize your strategy will ultimately save you time and direct your resources to the right channels.
Editor’s Note: This post was originally published in February 2020 and has been updated for comprehensiveness.
