Influencer marketing is not only a very fashionable expression recently! but above all a trend! the development of which we can currently observe on the social media scene and beyond. Both large and smaller companies engage opinion leaders to cooperate! thus building and strengthening their bond with the brand’s recipients. Using well-known internet creators! such as bloggers and vloggers! for image and sales purposes has now become quite natural. Brands can easily find creators who match their profile. Some time ago we wrote about cooperation platforms that can significantly facilitate this process. No one is surprised anymore by more or less accurate combinations of brands with internet personalities. One of the leading brands engaging influencers is Coca-Cola! which has so far cooperated with top bloggers and high-reach YouTubers – with the guys from philippines email list Abstrachuje! Maffashion! Deynn! Littlemooonster96 or ReZigiusz. They appeared in various campaigns and campaigns and were very loudly talked about. However! in the wave of influencer marketing development! another! smaller concept of micro-influencer marketing emerged. What exactly is it and what effects does it bring?
Who are micro-influencers?
Micro-influencers are influential social media users who are the opposite of balance predictability and creativity celebrities! experts! or public figures. They have fewer followers than popular influencers and are promoted through more authentic content ! Micro- cuba leads influencers such as posts with various types of graphics! rather than sponsored ads. They specialize in content closely related to their interests and are eager to share information
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tions concerning them. Despite not having such a significant number of fans! they can boast of the huge involvement of their community. According to HubSpot! micro-influencers have about 1-10 thousand followers! while the HelloSociety agency indicates that these are people with less than 30 thousand fans. As you can see! unfortunately! there is no single! generalized number! but the above-mentioned ones give us an outline that these are people who do not have several hundred thousand or even millions of followers.
Do they engage their audience?
According to Markerly’s research ! the number of fans matters and! contrary to appearances! more does not necessarily mean better. During the analysis! an interesting trend was discovered on Instagram – as the number of followers grows! the ratio of likes to comments decreases. Users with fewer than a thousand followers maintain greater engagement in the form of comments and likes than those with millions of fans. The shared graphs show that in the case of this social network! a less popular profile can generate a higher engagement rate.
