On March 2nd in Warsaw there will be a conference organized by “Harvard Business Review Polska” invites you to a conference from the Elite Sales Program series: “Multi-channel sales 3.0”. B2B and B2C sales are changing dynamically! just as customer behaviors are changing.
The idea of the conference
Selling through various distribution channels allows companies to satisfy saudi arabia email list increasingly demanding customers who want to enjoy the benefits of online and in-store shopping at the same time. However! the multi-channel world poses another challenge: how to harmoniously combine electronic and traditional forms of sales to fully meet customer needs while maximizing profits?
The purpose of the event
The aim of the conference is to design and implement an optimal sales structure traditional marketing vs. digital marketing: why not both? using various sales channels! match the role and mix of sales channels to the customer’s purchasing cycle! effectively manage sales channels! and increase market coverage! sales profits and reduce costs. The conference will be used by presidents! general managers! owners of small! medium and large sales cuba leads changing? companies! sales and marketing directors and managers! as well as people responsible for sales strategy and business development.
Why is it worth it?
Participants will receive specific information
The rest of the article is below the ad
Rows! thanks to which you will optimize your sales channels. They will also learn about new profitable opportunities for their development! thanks to which you will increase their profitability and the company’s revenues. The issues of designing a multi-channel sales structure! challenges in managing sales channels depending on the type and size of the company! selecting optimal sales channels for individual products! gaining a competitive advantage in individual sales channels and increasing profits by carefully matching sales channels to the customer’s purchasing cycle will be discussed.
The special guest of the conference will be John DeSarbo – one of the most experienced consultants in the field of channel sales strategy and management. He currently works in San Francisco as the director of ZS Associates! the world’s largest consulting firm specializing in improving the effectiveness of sales forces.
