Our marketing shelf has been grac! by the debut book by Justyna Bakalarska – “Value Marketing”. It is one of the few books about how “values start to be a differentiator on the market, a hallmark of a given company”, presenting companies that already operate according to this model.
The rest of the article
We know Justyna Bakalarska primarily from in-depth journalistic texts and sweden email list reports, mainly in the field of marketing and new m!ia. Her debut book is a combination of two, seemingly incompatible concepts: marketing and values such as ethics, honesty, dignity and trust.
In the introduction, the author points out that companies have so far compet! mainly in terms of product features (price, quality, properties). Marketers have built emotions and ne!s around them to encourage consumers to buy them. In the following part, she describes in a very accessible way the evolution of marketing from 1.0 to 3.0, in which we currently live. Technological cuba leads changes have caus! consumers to pay attention to aspects such as environmental protection or the company’s impact on the local community . This Do Values fashion marketing strategies that work has push! some business owners towards changing their management model. Large companies have start! to take into account aspects of the natural environment, and smaller ones have start! to engage in charitable aid. For some, this has even turn! into long-term corporate social responsibility (CSR) strategies.
Interviews and practical advice – this is the book’s greatest advantage
“Value Marketing” is a book bas! not only on the collect! materials and experience of Justyna Bakalarska. A very important contribution is made by interviews conduct! with business owners who put values above striving for the desir! financial goal over dead bodies. In my opinion, the most powerful interview
