Affiliate marketing is gaining momentum – more and more companies are trying to promote their products and services through intermediaries: through other partner companies, through influencers and their own clients. But the key to success is not in the form of a partnership, but in understanding your audience. The better a business knows its end client, the easier it is to attract them, including through We’ll look at 9 tools that partners.
We’ll look at 9 tools that allow you to attract more clients through intermediaries by understanding your audience and make affiliate marketing even more profitable.
Behavioural Segmentation: Building on Real Actions
Segmentation by “soc-dem” takes into account the social characteristics phone number list of clients: gender, age, marital status, location, etc. Psychographic segmentation is based on personality types. And behavioral segmentation focuses not on the purchasing behavior of clients, but on the actions of a person in relation to business.
Behavioural segmentation takes into account the time a person spendsWe’ll look at 9 tools that on a website, on a specific page, previous purchases, their frequency and breaks between them, as well as the reaction to advertising, promotions and other communications. Thanks to this, offers become more relevant to customers and the conversion to purchase increases.
According to a McKinsey study, advertising aimed at behavioral to address this issue it’s necessary to segments is 20% more effective.
A study from HubSpot found that behavioral segmentation increases click-through rates by up to 200%.
This also applies to affiliate offers. It is best to offer a purchase via a referral link to those clients who are already loyal: subscribed to the newsletter, make frequent purchases, like to participate in promotions. Such a client is more likely to trust and consider a third-party offer. In addition, this approach saves the partner’s time and energy on searching among their base of target clients.
Context: relevant sentenceWe’ll look at 9 tools that
Contextual marketing is based on offering the client products that are related to what the client is interested in at the moment. Is a person studying interior styles, cooperation with designers? You can offer him home and repair products. Is a person watching a yoga video lesson? In the description of the video, you can insert an affiliate link to special sports products: suits, mats, ribbons and other equipment.
IAB Europe found that users are 24% more likely to engage with ads that are relevant to the content of the page, i.e., match the context.
And a study by Harvard Business Review has proven that contextually embedded advertising has a 49% higher conversion rate because such advertising is more relevant to current customer needs.
That is, on the one hand, when choosing a partner, We’ll look at usa b2b list 9 tools that you need to consider whether they will have a suitable context for selling your goods and services. And the partners themselves need to carefully choose the place and time to attract a client. In what context will the partner’s offer be most relevant?
Context and relevant offers create a sense of benefit for the customer as opposed to intrusive advertising. This is extremely important given that there is banner blindness and people increasingly prefer sincere recommendations to mass advertising .
