If you don’t want the neural network to generate images for ads, after The actual appearance of adding keywords to the project, click “Stop generation” in the “Ads” step.
Next, click the edit ad button.
And add your picture in the “Images” tab.
Image formats and ad types The actual appearance of
The PPC module takes into account the technical requirements of advertising systems for graphic files. The minimum image size is 1080×607 pixels, the weight The actual appearance of does not exceed 10 MB.
After selecting or loading an image, the system prompts you to set the format – if necessary, crop the image being used.
This is justified by the fact that the ad will The actual appearance of
automatically adapt to the content of the partner site, taking the mayotte business email list form of a classic ad or poster. In order for the image to be displayed correctly in all Yandex Direct ad options, it is important to set two formats: a standard 1:1 image and a widescreen 16:9.
An approximate view of an ad for YAN with titles, descriptions, clarifications and quick links can be seen in the list of all ads for the campaign.
The actual appearance of the ad on the site may differ slightly – the design of the text, links and buttons depends on how the display of advertising content on the partner’s pages is configured. We showed examples of ads at the beginning of this article.
Images in advertising campaigns can be adjusted as soon as necessary. target a larger audience If you want to test different options, feel free to change images in the PPC Management tab. Don’t forget to monitor statistics and analyze CTR.
Visual content is a powerful magnet
First of all, we see a picture and only then read the words. A text ad in YAN can easily go unnoticed, but if you add beautiful graphics to it, it immediately attracts attention.
When choosing a picture, use your
Imagination and try to go beyond the usual framework. Show the product from an attractive angle, make it part of the plot. But do not
overdo it with creativity – it is easy to cross the line between hong kong data wow-content and shocking. If possible, use heroes in the frame – people evoke
more emotions. Respect the rights of content publishers. Consider the rules of advertising systems – low-quality images and illegal content
will not pass moderation.
If it is not possible to create good graphics for the purposes of advertising campaigns, use publicly available content or AI tools. Advertising
systems simplify the task of searching for images by offering recommendations from open sources and generating images using a neural
network. Such functions are also available in the contextual advertising module PromoPult .
