The total number of ads on VK platforms in 2024 increased 2.5 times year-on-year, and the number of advertising campaigns in VK Advertising increased more than 2 times.
Thanks to the development of advertising tools and automation of processes using AI, the number of target actions – sales, applications, installations, subscribers – that advertising brought to the The most popular promotion business increased by 116% year-on-year.
Advertisers invested in promoting products and services in various categories, with the beauty segment being the leader. Investment growth in the beauty products category increased 2.7 times year-on-year. Advertisers also actively invested in the games and education categories.
Advertisers’ budgets for promoting mobile apps in The most popular promotion
VK Advertising grew by 20% year-on-year. Video players and editors became the leaders in investment in promotion – advertisers’ budgets in these categories grew more than 9 times. Other popular categories in 2024 included: news and magazines, personalization, lifestyle, and beauty.
The most popular promotion goal among advertisers was lead generation. VK Advertising also actively set up campaigns for awareness and reach, ad clicks, mobile app installations, and attracting subscribers to the community/channel.
Over the year, the number of lead forms sent has increased by 2.8 times. mali business email list The most popular promotion Thanks to lead forms, users can leave contacts in the ad to request feedback, and companies can get customers ready to buy. At the same time, the increase in conversion per ruble invested was 20%.
Key updates of VK Advertising in 2024 The most popular promotion
VK Advertising has new opportunities for Android app owners. Users can now promote apps from AppGallery, and campaign optimization
for events inside apps from the RuStore store has also appeared.
The platform also launched the possibility of premium placement offer immediate responses in the most visible places in key VK media projects and in a wide network
of partner sites.
For advertisers, the opportunities for outreach promotion on VKontakte have expanded — promotion of videos and clips to a wide audience has become available. It is possible to subscribe to a community or author’s profile without interrupting viewing the content, directly from the video.
Tools for creating text and visual creatives have been improved. VK Advertising now has a tool for generating images and vertical video creatives for advertising, and the tool for automatically creating ad texts has been significantly updated.
One of the significant releases of autumn 2024 was the launch of the hong kong data VK AdBlogger platform, a platform for interaction between authors and
advertisers. On the platform, advertisers can place ads with specialized authors and attract clients, and authors of communities with 1,000
subscribers or more can receive requests from businesses of various sizes, place ads and earn money. More than 44 thousand communities
have already joined VK AdBlogger, and more than 110 thousand publications have already been posted through the platform.
