Email marketing is not just sending out ads. It is a channel designed to interact with your audience. Interactivity in emails is not as difficult as it may seem. Even simple ideas can lead to significant conversion growth.
Increased engagement: Interactive elements such as polls, games, and buttons encourage users to actively engage with the email.
Improved memorability: Interactive content leaves a more vivid impression than plain text.
Collect valuable information. Interactive elements allow you to collect feedback, conduct surveys, and segment your audience.
Increased conversion. Interactive advertising motivates users to perform a target action,
Whether it is a purchase, subscription or a visit to the site.
Another way to increase engagement in emails buy bulk sms service is to include gamification elements. For example, instead of having multiple discounts and offers in an email, you could use a wheel of fortune or another game that encourages customers to click through the email.
6. Dark theme
A survey in the email marketing industry has found that the use of dark themes in marketing emails is becoming increasingly relevant. This is due to the fact that many users actively use the night mode on their smartphones both during the day and at night.
Vision enhancement features built into smartphones download example of elementary school profile (sd): automatically change email subject lines, which can create challenges for email marketers.
In this regard, in 2024, the dark mode will not just become a fashionable trend, but rather a necessity. Email campaign designers will have to look for solutions related to the night mode, since unprepared mailings can lead to the fact that the letters will not look correct.
Optimized for dark theme email. Text is readable, logo is not missing
7. Using landing pages
A well-designed marketing email is just the first step to the coveted conversion. The user’s journey continues on the landing page, and it can be the key to success.
Creating a landing page starts with a consistent structure and flawless technical implementation. Don’t underestimate the role of hosting:
- 3 seconds is the critical threshold for page loading.
- 40% of users will leave the site if it does not load within this time.
8. Thoughtful design
Forget about cluttered emails with outdated designs! In 2024, email marketing is all about elegance and minimalism. Your emails have to compete for your customers’ attention among dozens of others, so it’s important to make them attractive, informative, and concise.
- Use modern elements: web fonts, compressed images and illustrations.
- Be concise: Keep it short and to the point, focusing on the benefit to the client.
- Offer incentives: discounts, promotions, bonuses – anything that motivates action.
- Implement native advertising and 3D visualizations: this will not only decorate the letter, but also bring additional income.
One of the emails sent by Handbox
9. Experimenting with plain text emails
HTML emails may look more professional and modern, but they’re not always more effective than plain text emails. Why?
- Deliverability. Text emails are easier to deliver to recipients because they do not contain images, complex code or colors. Any email client can open them.
- Perception: Text emails are not perceived australia cell numbers as advertising, which makes them more personal and trustworthy.
Beautiful images and intricate GIF animations certainly attract attention, but sometimes they can distract from the essence of your message. Plain text letters without graphics and HTML open up new possibilities for experimentation.
Minimalism is a trend worth embracing. Use plain text emails to convey your message to your audience clearly and concisely.
