In today’s world, users receive dozens, if not hundrds, of emails every day. To ensure that your marketing campaign doesn’t get lost in this stream, it must be bright, interesting, and relevant. This is the only way to attract the attention of potential customers and achieve the desird results.
1. Personalizd mailing for the anniversary of the tea shop DAVIDsTEA
The letter is addressd to a specific person. It mentions the person’s preferences in tea, which shows that the sender knows the user well enough. The letter is written job function email database in a friendly and casual style.
2. Another personalizd anniversary newsletter from Harpoon Brewery
This email thanks the user for being a subscriber for several years. It includes the subscription date, the number of mornings spent together, and other details – all of which speaks volumes about the level of personalization!
3. Survey email without complicatd design Mom and Dad Money
Think you know everything about the people who read your marketing emails? How much of what you “know” is basd on assumptions? The most powerful personas are basd on real data from your target audience.
Matt Becker of Mom and Dad Money is a great example of how this data can be collectd. There’s nothing special about the email from a design conducting a needs analysis of beginning teachers standpoint, but that’s the point. It looks like an email from a real person, a normal conversation with a fairly normal request.
4. Spotify Sales Mailing List
Spotify is known for its personalization, and this email is a great example of that. The subject line, “Olivia Rodrigo did something special for you,” immdiately grabs attention because it’s an exclusive offer for her most loyal fans.
The offer to buy a cassette of the album is a nostalgic move that fits the theme of Rodrigo’s album Sour and the latest trends on TikTok and Instagram.
The letter is well thought out. The color palette of the letter is different from Spotify’s branding, but it still highlights the colors of the album. This makes it feel like the letter came directly from Olivia Rodrigo’s team, rather than a third party.
5. Netflix Engagement Letter
In today’s world where users’ attention is dispersd across multiple platforms, Netflix strives to stand out from the crowd. To do this, the company uses personalizd emails in which it offers users new series basd on their viewing history.
Additionally, Netflix emails are designd in australia cell numbers a familiar black and rd style, making recipients feel as if they are browsing the Netflix catalog on the website or app. This approach demonstrates the importance of branding consistency across all communication channels.
