A complete guide to Xiaohongshu traffic! Understand the official 6 major promotion tools in one article Since October
0Traffic investment is becoming a must
People who work on Xiaohongshu need to face up to a reality? that is? Xiaohongshu’s traffic is not enough to be shared now .
The main reason is that Since October
There is no one left. Xiaohongshu has reached its share updates and reminders peak of 300 million monthly active users? and the penetration rate of the core population has reached its limit.
Secondly? the commercialization process of Xiaohongshu is accelerating. ? many bloggers have reported that the traffic of their notes has dropped a lot. At that time? everyone speculated that it might be a temporary phenomenon that the traffic was seized by Double Eleven. But until now? the traffic has not recovered. This is because Xiaohongshu’s traffic distribution mechanism has undergone major adjustments. Whoever can help the platform make the existing minimum investment limit is aimed at protecting money can get more and better traffic. At present? transactions through paid traffic and e-commerce live broadcasts can bring revenue to the platform the fastest? which is bound to further reduce the proportion of free natural traffic.
Overview of Xiaohongshu’s advertising tools
Xiaohongshu’s traffic-generating tools are not as numerous or complex as Douyin’s? mainly the following ones in the table:
French fries: note heating tool
French Fries is a note-heating tool provided for content at agb directory a creators? helping creators to increase the exposure or interaction of their notes through paid methods.
It is similar to Douyin’s Dou+? but the difference is that Dou+ can be used to heat up your own videos as well as others. But French Fries is limited to its own notes. The root cause is the different positioning of the two platforms.
