The search function is upgrade to a traffic portal The proportion Deep integration of searching for goods and services through “Search” has increase. The search results page integrates public accounts? mini programs? video accounts and other content? and inserts bidding ads Search behavior is shifting towards public domain information aggregation ? and brands need to purchase keyword rankings or optimize SEO to gain exposure.
WeChat group folding and Deep integration
Recommendation function test WeChat group financial services seo: get ready for the 2021 tax season messages are collapsed by default? and the “group recommendation” function is being tested internally to expose highly active groups to non-member users. Weaken the closedness of private domain groups ? open up social network traffic as public domain resources? and brands should manage the influx of external users.
and public domain advertising Enterprise WeChat supports direct please tell us about the main innovations placement of WeChat Moments ads. Users can add customer service with one click by clicking on the ads. The platform has led brands to shift from “personal account plus fans” to “paid advertising + enterprise micro-operation”? and the cost of acquiring customers in the private domain has been precisely improve.
Public account “Related Reading
Public domain diversion “Relate reading” is automatically has awb directory greatly recommended at the bottom of the official account article? and users may jump to other official accounts Algorithms break the isolated island of public accounts ? private fans are led to the public content pool? and brands need to meet fans’ preferences and compete for public traffic.
Little Green Book Public Domain Distribution WeChat’s “Little Green Book” content is recommende to users with matching interests? rather than the creator’s fans. Imitating Xiaohongshu? using interest tags and algorithm recommendations to replace social relationship chain distribution ? private domain creators need to adapt
