This content is likely aimed at parents who want their children to succeed. with alumni than prospective students doesn’t mean you shouldn’t write content with prospective students in mind.
Photos and videos in the classroom
The whole purpose of a school or university is to educate people. Make sure you showcase the educational experience in your marketing, not just the fun students have. Capture the learning process with photos and videos.
But think about non-traditional classrooms where students learn without sitting at a desk. For example, if you can shadow a student throughout an internship to show real-world experience, that content can be effective, too.
Demonstrate group projects and problem solving in the classroom, not just in lectures. Highlight classroom technologies and features that make learning easier for today’s learners.
Share information about the types of learning available to students. Showcase science and computer labs to share insight into how you teach students.
Share user-generated content from students, alumni, and parents
You have a wealth of content to share that current students, alumni, and parents are sharing. Whether it’s a parent’s excited review of their student making the Dean’s List or a student club’s post about a recent meeting or event, this content is worth sharing on your main social media channels.
Social media listening is just as important as the content you post. Listening will allow you to learn what other people are posting about you, and you can share that content with your wider audience.
And this user-generated content is as real as it can be because it comes directly from your students. It’s written in their voice, and the photos and videos show their unique perspective. Plus, your marketing team won’t have to spend a lot of time creating the content because your students and followers are doing it for you.
Allow students and student groups to take over social media
To create a realistic picture of what life is like on your campus, you must allow the student voice to be heard. Encourage responsible students and student groups to participate in social media takeovers. This means that a student can post to your school’s accounts throughout the day.
90% of shoppers who read positive customer success content said it influenced their purchasing decisions.
Dimensional Dimensions Research
These takeovers can be great for creating day-to-day reports of what a student experiences on campus. Some groups to consider for a social media takeover include:
- Student athletes
- Clubs
- Campus Event Coordinators
- Teaching Assistants
When allowing such takeovers, set clear ground rules before allowing a student access to your social media. These rules may include:
- Prohibition of offensive language
- Brand Usage Guidelines
- Setting a dress code for what is appropriate on camera
- Informing students about restricted areas of campus, such as dorm hallways
- Recommendations for showing different types of learners and inclusive language
- Off-campus filming rules
While it can be nerve-wracking to give a student complete control over your social media, it can be a great marketing and recruiting tool. Another good idea is to have part of your marketing team closely monitor social media content throughout the country email list day to remove or approve various pieces of content during the takeover. You don’t want to find out later that inappropriate or off-brand content has been posted to your social channels within a few hours.
Offer online tours through social media
Long before students contact your admissions office and share their interest in attending your school, they will be imagining themselves on your campus. Make it easy for them by offering online tours that showcase different parts of your school.
Allowing a student to lead these tours will help azerbaijan business directory put them in the right perspective and ensure that you are covering the right aspects of campus life. Having a student perspective will also make your online tours more relatable.
When booking an online tour, please note the following.
- Life and features of the hostel
- A look inside classrooms and spaces
- Check out the cafeteria menu and the lively student lunches.
- What the campus looks like during major events
- In a student club or group meeting
You can then stitch these videos together for different purposes. For example, you could have a full-length movie on your YouTube channel, while your Instagram Stories could feature different short snippets of the tour.
You can even use campus tour videos on but just because parents are more likely to connect TikTok and Snapchat. These channels often create content problems for schools and universities that don’t know what to post there. But tour footage will shine on these platforms.
Networking with potential students through social media
Helping bring the student experience to life through social media can lead to higher enrollment rates. You want your social media to reflect campus life and encourage students to learn more. New Light Digital can help you create a social media strategy that tells more student stories and highlights what makes your school unique. Schedule a free consultation now to learn more.
