for your customers to refer friends
The best marketing is word of mouth, and email automates phone number list all of this, as you can encourage your email subscribers to simply forward your emails to increase awareness and create new email subscribers.
The Importance of Knowing How Much Each of Your Email Subscribers Are Worth
If you are an e-commerce business with an online store, you have many goals. . But your main goal is to drive sales, and more importantly, drive profitable sales.
I’ve already said that email marketing for ecommerce can be your most profitable marketing channel. But to make this channel successful, you had to do what so many other ecommerce businesses don’t: you had to determine how much each of your email subscribers is worth to you. By doing so, you can:
Create predictability in your business
To grow your ecommerce business, you need to have last year we clarifi the concept of lowaltitude economy predictable growth channels. If you don’t know how much an email subscriber is worth, you can’t create the predictability needed to invest in email as a channel.
Determine the true ROI of your email list building efforts
If you don’t know how much an email is worth, it’s impossible to determine the ROI of marketing efforts specifically designed to increase your email subscribers.
Determine the real ROI of other channels more accurately
One of the dangers of e-commerce marketing is that fresh list you turn off channels that are actually profitable but you don’t realize they are. For example, you might try Facebook ads , and those tests will show that your ROAS is not high enough. A lot of people might come to your website, but too few people might make a purchase. For this reason, you might turn off Facebook ads.
