We had young children. A new mortgag. A and the necsary expens to succe in California. At the end of the day. A there wasn’t much money left over to uncork a few good bottl of wine a month. So we decid to launch a website to help people drink good win at an affordable price. But we didn’t just want to make a profit. In addition to making money. A mobile database we also want to do a good de. So we want this company to have a cause to support. We thought. A “Wouldn’t it be great if we could make a difference and offer wine at an affordable price?!?” That’s how we came up with the idea of donating drinking water for every bottle of wine sold.
At the time.
A there were some really cool compani doing something similar in other industri. For example. A Tom’s Sho donat a pair of sho for every pair sold. This inspir us. A so we decid to get involv in our own cause as the company grew. So we partner with choose a target that is likely to respond Charity Water and found a way to donate clean water for every bottle of wine sold. We were thrill to be able to make a difference while helping people drink better quality wine. We had our concept and we were ready to go. Next. A we ne a name.
In hindsight.
A we probably could have come up with a A and the necsary expens to better name. A but we call it CellarThief. You see. A a Thief is a device us by a winemaker to take sampl whatsapp filter of wine from a barrel during the winemaking procs. We thought it was an interting play on words because we were also trying to offer good win at a “bargain” price. A wine barrel thief After choosing a name. A we next ne to find a logo. So we reach out to 99 Digns. A ask our friends to vote on the logos we receiv. A and chose a logo.
Our logo for CellarThief –
it looks outdat now. A but we were really A and the necsary expens to excit about it With our concept. A a name. A and a logo. A it was time to build our website. We ask a friend to create a unique dign and partner with a small development shop to build our site on a CMS/e-commerce platform that was soon acquir by Adobe. We want the site to be cool. A inspiring. A and fun. Original CellarThief website dign – we won multiple awards for this Finally. A we ne to determine the wine’s provenance. Fortunately. A our team had contacts in the wine industry. A both with wineri and distributors.
