When developing a mailing template, you need to ensure its universality (so that the structure itself can be saved, and only the content of the letter can be changed). It is advisable to have a separate template for each goal (sales, return, image).
Step 4. Collecting the base
I’ll say it right away – you shouldn’t buy a database. A spammer is bad karma. And it tarnishes the good name of marketing.
The database can and should be collected in chinese overseas africa database good faith. For example, in the article”7 Ways to Use Content Marketing to Generate Leads”Here are some tips on how to generate a quality subscriber base. And here’s another universal tip for all times: collect email addresses of everyone who has ever contacted your company.
Step 5. Select a sending service
We use the MailChimp service. We chose it because it has a high percentage of email deliverability, a good reputation with email clients, you can what is bootstrapping import your own email template, and there is a free package. But MailChimp is not for everyone. For databases of thousands, the subscription fee is quite high. Therefore, you can turn to domestic analogues – Unisender or eSputnik, for example.
Step 6. Create a mailing schedule
Sending letters daily is not the smartest solution. The optimal frequency of mailings is 2-3 times a month. This does not apply to trigger mailings, because in this case you send letters not en masse, but pointwise, to a specific person in crawler data accordance with his actions regarding your company and website.
When you understand the exact dates and prepare content and offers for them, you will achieve better results than if you act spontaneously.
Step 7. Preparing content
In accordance with the goals and objectives, and also based on the key needs of the target audience, we proceed to the most interesting part – preparing content for the newsletter. Here you need to use all your copywriting skills. I wrote more about how to create selling content for email newsletters in thisarticle.
Step 8. Come up with a catchy topic
In principle, this relates to the above point, but this point is so important that I highlighted it separately. Because if you screwed up the topic, then no one will read your message.
The subject line should attract attention. How can this be achieved? First, you need to answer the reader’s questions: “Why should I open this letter? What do I get from it?” This can be done with the help of bait words, such as: “promotion, discounts, sale” (works in the case of commercial mailings), or use activator words (they are different for each target audience, for example, the words “cases”, “ROI”, “KPI” work well for marketers).
Step 9. Configure UTM tags
You want to know what results your email marketing gives? What is the conversion rate from mailings? To know this, you need to mark each link embedded in the letter with a special UTM tag. You can do this in a special service from Google”URL Composer.
