opposed to intrusive advertising. This is extremely important given that there is banner blindness and Appealing to strong emotions people increasingly prefer sincere recommendations to mass advertising .
Cognitive Marketing: Peculiarities of Perception
Depending on the type of perception, different people find it easier to digest different data formats. Some people find text information more understandable, others infographics, others video or audio. And when a business wants to convey the value of its product to the client, it is necessary to take into account the preferred format.
According to IBM Watson, the use of cognitive marketing increases personalization by up to 80%.
And a Stanford University study found that personalizing content based on a preferred format improves ad perception by 50%.
It is difficult enough to convey the value of your product, and it is even more difficult to convey the value of a partner, i.e. third-party offer. And the right presentation of information can play a decisive role. Therefore, it is worth developing useful materials for partners in different formats. And the partners themselves should study the cognitive characteristics of their audience.
Predictive Analytics: One Step Ahead of the Client Appealing to strong emotions
Big data and machine learning have changed the market irrevocably. With their help, it is possible to predict even “illogical” and non-obvious steps of customers and offer customers what they should be interested in in the near future. Such data can be purchase history, website behavior or activity in social networks.
Research firm Forrester Research found that predictive analytics increases the likelihood of a deal by 20-25%.
In affiliate marketing, predictive analytics helps you choose the perfect moment to attract a customer. It can also become an inspiration for a successful partnership. For example, analytics predicts that after regularly purchasing home decor and fragrances, customers will become interested in home appliances. Then, a highly effective partnership can be formed between the manufacturers of these products.
Emotional Triggers: Irrational MotivationAppealing to strong emotions
Appealing to strong emotions increases the customer’s desire to make a purchase. A strong emotion can be more significant than a large number of rational arguments such as price and product characteristics.
A Nielsen Consumer Neuroscience study found that ads that evoke a strong emotional response are 23% more memorable.
And the Harvard Business Review found that purchasing decisions are heavily influenced by emotional triggers such as fear of loss and nostalgia.
When distributing affiliate offers, you need to strive to evoke vivid emotions in customers. Vivid video and audio content are good for this. Yes, preparing high-quality, emotionally rich content takes time, but this approach can significantly increase customer interest.
Dynamic creative optimization: instant personalization
Dynamic creative optimization or DCO allows you to change advertising creatives in real time based on data about the user who is currently viewing this ad.
A Google Marketing Platform study found that DCOAppealing to strong emotionsincreases CTR by 50% and conversions by 30%.
And Gartner Research found that DCO reduces the cost of a lead by 15-20%.
This technology takes into account the client’s behavior on the site, the device from which he enters, the geographic location and substitutes the most suitable elements into the advertising creative. The result is the fastest and most accurate personalization and this can be used in promoting partner products and services.
Sensory Marketing: The Five Senses
This method uses the human senses to engage in interaction at all levels. whatsapp number list This can be the sense of smell, which is affected by aroma marketing. It can also be tactile sensations and samples of goods that can be touched. Music and live sounds of nature affect the ear.
We have even become accustomed to this: for example, we unconsciously remember the smells of branded stores, and car owners, for example, recognize the manufacturer of the car by the sounds of turn signals and dashboard signals.
The Journal of Consumer Research found that a sensory approach increases customer engagement by 30-40%. The brand is more memorable, which leads to increased sales.
Procter & Gamble found in their research that scents in offline let’s work together advertising increase customer loyalty. And the combination of several sensory stimuli, such as aroma, sound and lighting, improves customer perception of the brand by 50%.
Just like in your own business, product samples, video and audio sequences, as well as signature scents help to better acquaint the client with the partner’s products and services.
Geomarketing: Adapting to Location
Geomarketing assumes that any offers are adapted to the client’s location. This is necessary if the partner has a local business or a niche, such as tourism. Obviously, the offer should be aimed at a specific geo-segment of the client base.
A study on geomarketing from Factual found that ads that usa b2b list take into account user location data have a 20% higher click-through rate (CTR) than regular ads.
And an analysis conducted by Think with Google found that geomarketing increases conversion by 33%.
With the help of geomarketing, it will be easier for partners to catch the attention of the most targeted clients, which increases the likelihood of a deal and, accordingly, the partner receiving their commission.
