Analyze how visitors from Behavioral factors advertising behave: how much time they spend on the site, how many pages they view, how actively they interact with content and elements. This will help you understand how high-quality and interested traffic is being attracted.
If users leave quickly, click and scroll little, it is bosnia and herzegovina leads possible that the advertising messages slightly embellish reality. The reasons may also be an unwarmed audience or problems with usability. To improve behavioral factors, make ads as relevant as possible to user requests and needs, segment the audience, and improve the site.
4. Analysis of campaign effectiveness
You can get all these statistics on advertising campaigns in Yandex Metrica and Direct itself. The main thing is to analyze the data as a whole, not separately.
What and how often to analyze
Track key performance indicators of advertising on an ongoing basis, not just occasionally. When you first start launching campaigns, it makes sense to check the statistics daily to quickly identify and fix problems. Later, you can switch to weekly in-depth analysis.
Track the dynamics of indicators, compare singapore email list current results with previous periods. Analyze data by campaigns, ad groups, keywords, regions, time and days of impressions. Segmented analytics will help you find growth points and bottlenecks.
Identifying problems and ways to optimize
If any of the indicators drops significantly, you need to find out the reasons and quickly eliminate them. Low CTR – rewrite ad texts, add successfully run online stores around relevance. High bounce rate – improve targeting and refine landing pages. Too expensive conversions and low ROI – reduce rates, clean campaigns from non-targeted traffic.
Don’t forget about external factors. Seasonal declines in demand, competitor activity, changes on the site – all this also affects the effectiveness of advertising. Consider them when analyzing the dynamics of indicators.
Conclusion
Regular analysis of key performance indicators of advertising in Yandex Direct is the key to successful campaigns. Track CTR, conversions, cost per click and request, bounce rate, ROI. Find problem areas and optimize campaigns to get maximum targeted traffic for less money.
