Personalization has already become the standard, but in 2025 it will reach a new level. This will not be just an analysis of previous purchases, but a deep understanding of the customer’s needs and Bracketing—when customers order preferences, which will significantly increase the likelihood of a purchase.
AR and VR integration Bracketing—when customers order
Augmented and virtual reality technologies are being actively implemented in e-commerce. In 2025, we will see even more marketplaces offering virtual fitting rooms and immersive shopping experiences.
This will allow customers to “try on” products before purchasing, which will significantly reduce the number of returns and increase customer satisfaction.
Social Commerce Bracketing—when customers order
Social media is becoming an important sales channel. In 2025, congo-brazzaville business email list the integration of marketplaces with other online platforms will develop. The ability to buy products directly from posts and videos will become standard, which will open up new prospects for brands and marketplaces.
Smart technologies and automation Bracketing—when customers order
Automation of processes, including inventory management and a question related to stress testing order processing, will become a must-have practice for successful online sales. We should also expect chatbots to become more popular to improve customer service.
Fast order delivery. Logistics and delivery costs are key issues that hinder the profitability of e-commerce projects. To meet the demand for fast delivery, companies are investing in logistics infrastructure.
Mobile shopping. eCommerce continues to grow rapidly thanks to the widespread use of smartphones and tablets worldwide. Global social media sales are expected to reach $1.2 trillion by 2025. The top social media shoppers are Gen Z and millennials.
Online returns
Bracketing—when customers order an item in multiple sizes sault data and colors with the intention of keeping just one and returning the rest—creates a logistical and financial burden for retailers. Returns are expensive to process: reverse logistics, restocking, repackaging, and sometimes refurbishing the item.
To combat the rise in returns, retailers are turning to technology and consumer education. Accessible product information helps shoppers make informed choices and reduce the likelihood of returns.
