alculate and analyze response rates and CPR
Once the data has been compiled, calculate and analyze the response rate and CPR. Ideally, the response rate is high and the CPR is low. If the response rate is high, the DM is successfully inspiring people to take action. However, if the CPR is high, the cost is too high or there is no sales, so the performance of DM marketing is not improving. If you cannot make a simple interpretation, you can make a comprehensive evaluation by calculating the ROI (return on investment) of the DM and then calculating the gross profit against the cost.
Points to keep in mind to increase response rates to direct mail
By keeping the following points in mind when using direct mail, you can increase the response rate.
- Choose a target that is likely to respond
- Improve the design
- Add benefits that motivate people to take action
- Designing telegram data the reaction pathway
- Decide the timing of delivery according to your target
Related link: How to effectively use direct mail (DM) – A thorough explanation of its features and how to create it
Carefully selecting the recipients of direct mail and narrowing down the target is an important way to increase response rates. As statistical data shows, direct mail addressed to oneself has a higher response rate. Not how to create a divi contact form in wordpress only is the direct mail addressed to oneself, but personalized content can encourage action. This is because the feeling of exclusivity that comes from knowing that the direct mail was sent just for oneself creates a sense of closeness and trust toward the company or service.
Send direct mail to targeted audiences who are likely to respond to your products or services. By creating a belgium business directory persona, you can understand the characteristics of your target audience, allowing you to imagine what content will interest them and what will likely prompt them to make a purchase. Tailoring the content of your direct mail to match the persona will increase your response rate.
