Mobile has changed the way we search for information, learn and buy. According to the latest GfK research, over 45% of all purchases made online are made using mobile devices. However, the quality of mobile versions of services still leaves much to be desired, which causes companies to lose potential customers. The greatest impact on the purchase decision has the ability to see how advertising poland email list products look in reality, as well as the smooth operation of websites and convenient order fulfillment. Therefore, the new Facebook advertising format responds to these needs.
The portal introduces Collections, an advertising format that integrates video ads and photos of the products presented below . After opening the ad, recipients can view up to 50 presented products , and clicking on a specific product takes the startup distribution engine: why you need one and how to build it them directly to the page or application where they can place an order.
Tell us about your product
Three-quarters of consumers believe that watching videos on social media cuba leads influences purchasing decisions . Therefore, Collections will increase the likelihood of purchase through videos and product images. Clicking on the ad will reload to a tab on Facebook, where you will see up to 50 items at once, and selecting a specific product will redirect interested parties to a detailed tab on the company’s website or application enabling purchase.
Increase your sales
Adidas , among others, used the new function . The global sportswear manufacturer used Collections to increase sales of ZNE Road Trip sweatshirts and complementary products. There was a more than fivefold return on advertising expenditure . As declared by Adidas Performance Marketing specialist, the new format has everything a ma needs.
