Achieving good organic positioning on social mia isn’t as intuitive as it seems. It is, after all, a form of SEO. And SEO isn’t intuition: it’s metrics . But even in such a technical field (or, rather, especially in one like this), mistakes can be made .
Every SEO process worth its salt anticipates the occasional error. And, more importantly, it also anticipates how to fix them . So, let’s look at some of the errors we occasionally encounter when auditing a new SEO client and, above all, how we correct them.
Not optimizing descriptions and links
One of the main reasons for Social Mia SEO is to provide another gateway to your website. Consequently, not including direct links to whatsapp number list your site or relat keywords in prominent areas (such as your profile picture or post description) is undoubtly a mistake.
Another mistake you can make with social mia links is not checking that they’re up to date . Changing the link in a profile’s presentation, for example, to lead to landing pages for specific promotions, maximizes the benefits of traffic originating from social mia.
On the other hand, to organize multiple
Links in a single profile, it’s a good idea to use a link tree . This tool helps ruce your site’s bounce rate by preventing users from landing on the wrong page and immiately leaving. It also helps give visibility to different sections of your website.
Overusing hashtags , or hashtags that aren’t relat monitoring presence on google: to the content of your posts, or that are over-saturat, is also a Social Mia SEO mistake. Why? Because it lowers the quality of interactions and causes your content to lose authority , both in the eyes of users and search engines.
You should keep in mind that search engines on social mia and sites like Google and Bing prioritize quality content . Therefore, it’s important to ensure that the different elements of each post you create are consistent with each other.
Post duplicate content
When we talk about “duplicate content,” we’re not referring to posting the same post twice on a social network. We’re referring to posting the same content , without any modifications, on multiple social networks .
On the one hand, this is counterproductive for Social Mia SEO, as each social network has its own style codes and posting formats . aero leads Furthermore, it’s aim at a more or less specific audience.
On the other hand, platforms own by the same company can penalize duplicate content. This also ruces user engagement , as it’s common for users to ignore posts they’ve seen before, even on another network.
