I shared a lot of individual tools above, and I know that the number of options can be overwhelming for beginners. To help simplify it, I’m going to highlight a few powerful tools below that can solve most content scoring needs.
Important note: While I don’t spend time on them, Google Analytics 4 and Google Search Console are non-negotiable tracking tools that every website must have set up.
WordPress
Price: Free, with one paid tool featured below (Social Warfare Pro, $29 per year).
With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics. This enables you to analyze your website content right within your site dashboard, without throwing a dozen more steps into your workflow.
Here, you can see five powerful metrics at a glance right within the “posts” page of my WordPress dashboard:
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Here’s a key for the boxed icons above:
- Stats: Jetpack (free).
- Comments: WordPress (free).
- Social shares: Social Warfare Pro (paid).
- Traffic light: SEO score by Yoast (free).
- Feather: Readability score by Yoast (free).
Your entire team will already have access to the website, which avoids extra costs of having to pay for “seats” on subscription-based platforms.
You can even sort content based on certain metrics, like shares or comments. You can see how that looks here on my main site, where I’ve sorted my blog posts in order of most comments to fewest comments:
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WordPress does have limitations, though. Data can’t be separated and analyzed by date, which can make finding specific relevant indonesia telegram data information difficult. Google Analytics is much more powerful for those advanced features but is overwhelming for beginners looking for at-a-glance data.
SEO Writing Assistant by Semrush
Price: Free plan, then $139.95 per month.
This is another tool that focuses on written website content, like articles, landing pages, product listings, etc. SEO Writing Assistant has a document-like interface where you can write content from scratch or paste in existing text. This tool has a scoring system that evaluates your content’s:
- Readability (free).
- SEO (free).
- Originality (paid).
- Tone of voice (paid).
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It gathers data for those four metrics and assigns a single score to your website content. This allows content assets to be easily compared and ranked.
I don‘t rely on this tool for my own content or my clients’ content, but I do think it‘s a great resource for people with straightward needs who aren’t brand loyal to other more specific tools.
Later
Price: Free plan, then $16.67 per month when billed annually.
While the first two tools focused on owned content on your own website, Later analyzes social media content. This is an incredibly robust social scheduling platform that pulls huge amounts of data for you to sift through and analyze your content’s performance.
I‘ve been using Later for years, but I can’t share analytics screenshots without revealing private client information. Instead, here‘s a summary of the analytics capabilities as described on Later’s website:
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A few features I love:
- Content sorting based on whichever metric you value most.
- Finding your audience’s most active times online.
- Social listening.
I’ve worked on teams that use other scheduling tools — sometimes very pricey ones — but Later is my preferred platform. It has an enjoyable interface and puts a ton of analytics data at your fingertips (without being overwhelming).
ChatGPT For Scoring
Would I rely on ChatGPT for my entire content scoring process? No, I personally would choose tools that are specialized and store my data for me in a more convenient way.
But maybe you‘ll find ChatGPT to be a fast and convenient way to evaluate your content. Note that ChatGPT can’t scrape content from social media, so it’s best used on your own website or XLS files.
Here’s a prompt for scoring website content:
You’re a content marketer trying to business sale lead score the below [blog URLs/pages/product listings] based on readability, SEO, and ability to retain readers. Please generate a score on a scale of 1-10 for each of the above key metrics, then evaluate and score each piece of content below. Provide your data in a table.
