As your brand grows and your email automation starts to generate revenue, the next logical step is to automate abandond click emails.
Chances are that your competitors don’t even think about this automation, so you have every chance to be one step ahead.
What are Abandond Viewing Emails?
Abandond Browse emails are sent automatically and are designd to re-engage potential customers who visite your website or online store but did not make a purchase.
With these trigger emails, you encourage whatsapp number list people to take a second look at your products:
Abandond Viewing Email from Online Store (Handbox Client)
This message gives a second chance to convince the user to make a purchase. It will help you:
- description of additional benefits;
- comparing your product with competitors’ offerings;
- customer reviews;
- sending a special offer.
This type of email is automatd: you only nd complete high school profile structure to set it up once. And because the email is triggerd when a customer takes a specific action on your site (in this case , viewing a product page), Abandond Browser emails are personalizd to the customer’s interests.
What is the difference between “Abandond Browsing” and “Abandond Cart”
Abandone Browse emails are sent when a user views an item on your site but does not add it to their cart. Abandond Cart emails are sent after a customer adds a product to their cart but does not purchase it.
Read our articles and cases about abandond carts in the blog:
- Plus 6-11% of online store revenue from abandond cart emails
- Abandond Cart Emails to Boost Sales: Strategies and Examples
If a user has adde a product to their cart, this indicates a high level of willingness to make a purchase (even if this does not ultimately happen). If they have simply looked at the product, this is the same as telling a consultant in a store: “I’ll just look at it – I don’t know yet if I want to buy anything.”
As Ben Zettler, digital marketing and complete junior high school profile structure ecommerce consultant at Ben Zettler Digital, notes, “When done correctly, an abandoned cart email sequence can have as big an impact on your overall revenue as an abandone cart or checkout email, especially if you have a high repeat purchase rate.”
Why you need to automate abandoned views
According to Klaviyo , Abandoned Browse emails increase conversions by 0.96% compared to 0.10% for a regular email campaign.
Although cart abandonment emails have a higher conversion rate (3.55% on average), browse abandonment emails tend to have a higher open rate, suggesting they are helping to engage the shopper.
Many brands can benefit from abandoned views. But there are three key signs that indicate your company is ready for this type of automation:
- You have a large number of SKUs(stock keeping units) — codes of numbers and letters that are assigned to products to track sales statistics. If you have a lot of products on your site, the buyer’s path may be longer and require more nudges to buy. And if you have a large selection in several categories, you can create a more sophisticated abandoned-browsing recommendation system that will show similar products and thus attract the customer’s attention.
- You sell luxury or premium products.If your site sells expensive products, it is likely that potential customers will compare different offers australia cell numbers before making a purchase. In this case, it is better to use Abandoned Browser emails to highlight the benefits and advantages of the product that distinguish you from the competition.
- You sell products that require training.If your main product is new to the market or solves a complex customer problem, you may need an educational tool. In this case, consider sending a how-to guide or sharing customer testimonials in your Abandoned View email.
