If you are implementing a measure to increase customer response rates by offering special benefits exclusive to direct mail, you will need to take into account the difference in profits that will arise from using the benefits. Also, if your company incurs labor costs for tasks such as creating and sending direct mail and communicating with various vendors, you should also take these into account when calculating costs.
Calculate a profitable response rate
When measuring the whatsapp lead effectiveness of direct mail, it is important to be able to quickly determine whether the campaign has resulted in a profit or a loss. Let’s calculate the break-even point of the response rate as the standard for when direct mail marketing is profitable.
If the gross profit from top 9 bigcommerce alternatives (compared) customer responses is 50,000 yen and the total cost of direct mail is 5 million yen, the break-even point is 100 responses. If 1,000 direct mails are sent, the break-even point for the response rate is 10%.
Send a DM
Once you have calculated the break-even point for direct mail, determine whether or not there is a possibility of making a profit by sending direct mail. If there is a possibility of profit, send the direct mail. If you cannot expect a profit from direct mail, it is important to abandon direct mail marketing at this point belgium business directory and consider other methods, or to reconsider who to send the direct mail to. You can also consider measures to increase the response rate and devise measures to achieve a higher-than-average response rate.
