Cyberclick has been selected as a finalist in the Measurement Solutions category in this year’s prestigious Agency Excellence Awards 2024, presented by Google . These awards celebrate the best digital marketing agencies and how they are generating a significant impact for their clients through Google advertising solutions.
“This achievement not only underlines our ability to optimize campaigns with the most accurate data, but also our commitment to the quality of the results we offer our clients. Collaboration with Google has been key to achieving these successes, and this is a real source of pride for us,” says Marc Mejías, Google Ads Specialist at Cyberclick. “I want to congratulate the entire team for their exceptional work and their constant commitment to continuous improvement. This recognition is a reflection of the joint effort.”
In the Measurement Solutions category, we are 7 finalist agencies competing for recognition, which makes this achievement even more special for us.
The Toyota Material Handling Spain campaign
Cyberclick launched its campaign for Toyota Material Handling Spain with the aim of improving the quality of leads and maximising sales opportunities . After analysing the performance of the campaigns, we europe cell phone number list identified the possibility of optimising the quality of the leads generated, so we integrated the data between Toyota Material Handling Spain’s CRM, HubSpot, and Google Ads. This strategy allowed Google Ads to more accurately identify the most qualitative leads.
The results were very positive: between January and May 2024, we achieved 65.7% more sales opportunities compared to the same period of the previous year. In addition, the lead-to-opportunity conversion rate increased significantly, from 48.6% in 2023 to 91.3% in 2024. In turn, the cost per opportunity here’s how to use videos was reduced by 88.1%, reflecting the success of the strategy in terms of efficiency and profitability.
“This case demonstrates how the correct integration of data and the use of Google tools can transform not only the volume, but also the quality of the results. We are very satisfied with the results obtained for our client and we appreciate Google’s support in making this possible,” explains Mejías, from Cyberclick.
About the awards
The Agency Excellence Awards list of us mobile phone numbers Measurement Solutions highlight agencies that are at the forefront of delivering successful outcomes for their clients using Google’s advertising solutions. “By becoming an Agency Excellence Awards finalist, agencies can show potential clients that they have the qualities and tools to help them grow online, especially in this new era of AI,” explains Marcin Karnowski, Senior Director of Ads Marketing for EMEA. “For businesses expanding across different verticals, it’s reassuring to know they have the support of a Google-recognized partner. We’re excited to recognize these finalists and celebrate their achievements in delivering great results for their clients through a variety of AI-powered ad solutions.”
