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Decide the timing of delivery according to your target

It is also effective to enclose a postcard for reply or a postcard for return.

The response! rate of direct mail depends on the timing of sending. If you send direct mail at a time when people are considering purchasing! or signing a contract, the response rate will increase. If direct mail arrives in a timely manner at a time when people are most motivated to buy! they are more likely to check the details and make an inquiry or purchase.

In B2B businesses!In Broker-of-Consumer businesses, you can increase response rates by sending direct mail with special offers at times when consumer activity recent mobile phone number data is high, such as the year-end and New Year holidays, bonus season, and Golden Week. It is also effective to send direct mail with limited-time discounts or campaigns on special days for customers, such as birthdays and wedding anniversaries.

“KDDI Message Cast” is an SMS sending service for businesses

As a way to increase the response rate of direct mail, we recommend direct mail via SMS. With the advent of number portability services, we now how to create a password protected page in wordpress live in an era where each person has their own phone number, and it has become established as a method of contact with a high delivery rate. Since it gives the impression that the message is for you, SMS also has a high open rate. KDDI Message Cast is an SMS sending service  with a wealth of features to increase the response rate, so please give it a try.

 

summary

The response rate of direct mail varies depending on how it is sent and how you plan it. If it is sent randomly, the response rate is less than 1%, but if it is addressed to the person in question, it can encourage action at a rate of around 20%. Sending direct mail is only meaningful if it stimulates customer action belgium business directory  and leads to sales, so measures to increase the response rate are important. In addition to sending direct mail by post, approaching customers directly via SMS is an effective method. It has a high delivery rate and open rate, making it an easy method to increase response rates, so consider adopting it.

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