Discover how to optimize Even with recent data collection scandals , Facebook remains the most popular social media platform in the world – remaining one of the top channels for your B2B strategy.
After all, there are more than 241 million monthly active users in the US and Canada. Brazil has more than 127 million – among them could be your company’s next client.
But how can you optimize a B2B strategy within the platform? Find out in the following article.
Facebook is still relevant to B2B audiences
If you have any doubts about whether Discover how to optimize or not Facebook is essential to your digital media planning, consider these social media statistics that we have separated below:
78% of internet users between the ages of 30 and 49 use Facebook, while only 33% of internet users use LinkedIn;
65% of internet users between the ages of 50 and 64 use Facebook, while only 24% of internet users use LinkedIn.
This shows that there are still opportunities for
B2B companies on Facebook, but good results will come more easily to companies that know how to use the time and resources spent on indonesia telegram data the platform in a more strategic way.
We believe the key to optimizing your B2B strategy on Facebook going forward is to maintain a respectable presence while also rethinking Discover how to optimize the platform’s role in your overall social media and marketing strategy.
Three Ways to Optimize Your B2B Strategy on Facebook
1) Adapt to Facebook’s content policies
Over the past few years, Facebook has how to choose a method and conduct research consistently changed its algorithm to prioritize organic content shared by family and friends.
Earlier this year, Facebook announced that it was giving less priority to “engagement bait” posts: those that encourage users to interact through likes, shares, comments and other more mechanized actions.
Monitoring these changes in the
Facebook algorithm allows your company cn numbers and your digital marketing agency to adapt your actions and strategies within the platform.
Think of your company page as a trustworthy element for your business and share content that Facebook’s algorithm can identify as organic.
This can be achieved through simple actions such as:
Use Facebook to highlight potential talent from employees and potential clients in your network on the platform;
Work on social proof obtained through Facebook;
Avoid explicit calls to action , prioritizing publications of events, awards and major company events;
Use the network as a tool for motivating Discover how to optimize and engaging employees, sharing highlights among team members.
2) Understand how organic reach works
In 2012, Facebook posts reached an average of 16% of a Page’s fans . By 2016, that number had dropped to 6.5%. As a result, reaching users on Facebook without paid content is becoming increasingly difficult—but not impossible.
Even if your organic posts reach 1% of your
Page’s followers, you still have the opportunity to cultivate that small number of potential customers, whether they’re potential clients or potential employees.
Follow the tips in the previous item to enhance the organic effects of your posts. This way, you will always be aware of algorithm changes and continue to produce genuinely shareable content.
3) Make posts more spaced out compared to other platforms
Keeping the importance of organic reach in mind, it’s important to prioritize social media channels for the potential value they offer to your business.
At this point, Facebook can still help you generate leads, but LinkedIn and Twitter can be just as useful. Allocate your resources based on the results you’re getting: social networks that bring more traffic to.
