Influencer marketing has become one of the top trends these days and podcasting is a useful tool to achieve this. Podcasting has seen massive growth in recent years. Apart from Sweden and the United States of America, other countries where podcasting is becoming popular are Mexico, Peru, Argentina, Spain, and Chile .
Although podcasts have been around for a while, 2021 will see their growth in the field of advertising and influencer marketing. For example, in the United States alone, more than 73 million people have listened to a podcast at least once. It is estimated that by 2021, podcasts will see a growth of around 81% worldwide. In addition, their use will experience an unprecedented increase in Spain.
What is a podcast?
A podcast is a type of audio broadcast that takes place on the web. It can be listened to anytime and anywhere, whether on the go to the office or at work. Podcasts do not require the full amazon database attention of their target audience, which is what makes them different from blogs or videos.
In other words, it is an audio program that you subscribe to via your mobile phone, computer or other device and then listen to whenever you want without having to be there live. Podcasting is in high demand these days. The popularity of podcasts is increasing every year.
For business owners, podcasts can be a great way to build a closer connection with potential customers and listeners. After all, they’ll be hearing you speak one-on-one. This interaction finally, in terms of implementationhelps humanize the relationship in a way that written content can’t.
What is it for?
Podcasts make listeners laugh and cry. They also motivate the audience to improve their career or offer valuable insights for making an important decision in life. Just like social media, a podcast can offer listeners direct access to the speaker’s thoughts and perspectives. Today, many politicians and celebrities use podcasts to interact with their followers. The plus point for them is that there are no threaded replies or instant questions.
As for consumers, podcasts have a lot to offer and there are thousands of reasons to listen to them. They gain new knowledge to get inspired and one of the main reasons is to educate themselves . Many listeners claim that they learn new things after listening to podcasts. Podcasts are also a source of entertainment as well as a source of news for listeners.
Podcast Audience
Around the 51% of Americanswho are over the age of 12 have listened to a podcast. The same report notes that 56% of men and 44% of women in the United States have been exposed to a podcast at some point.
Podcast listeners are overwhelmingly social. This means that around 10% of the time,93% of these users are active on social media . One interesting thing is that podcast audiences switzerland leads listen to them while doing other tasks, with around 46% of them listening to a podcast while commuting, while 40% do so while exercising.
Is it considered a social network?
Some people would say that it is not a social network, about Podcasts but rather a platform similar to radio. The first thing a person thinks of when they hear about social networks is Instagram, Facebook, YouTube or Twitter, as they are the most popular networks. However, podcasting is not part of any social network per se.
However, podcasts could become a social network if features are added to it, making it a social platform. For example, features that allow a user to interact and comment on the show when it is live.
