It is important to conduct it regularly, as any mistake or unsuccessful design decision can scare off a potential client. Testing is an important stage of evaluating a new visibility of all features interface, which includes two main categories: qualitative and quantitative telegram data evaluation. Let’s talk about this in more detail.
Qualitative assessment
Website usability testing in this category includes an analysis of the resource’s functionality, its compliance with goals and objectives, the structure visibility of all features and quality of the content, as well as other aspects mentioned in the previous section.
Resource functionality:
- Checking the compliance of the website’s functional capabilities with the stated goals and objectives.
- Analysis of the performance of basic functions such as search, navigation, form submission, commenting, etc.
- Assessing the usability of interactive elements such as buttons, links, drop-down lists, and others.
Structure and quality of content:
- Checking the logical structure of the site: what is the most comfortable type of sofa? the presence of main sections, categories, tags and their relationship to each other.
- Analysis of the quality of the information provided: reliability, relevance, completeness and clarity of the content.
- Evaluation of the semantic importance of keywords and phrases used on the website pages.
Errors and problems:
- Check for broken links and page loading errors.
- Analysis of the 404 page performance and its informativeness for users.
- Detection of other technical issues such as slow page loading, incompatibility with different browsers and devices.
Quantitative assessment
Here, loading speed, response time, and list of us mobile phone numbers the efficiency of navigation between pages and finding the necessary information or functionality are measured. A quantitative usability audit of a website includes several factors, such as:
Measuring page loading speed:
- Estimate the time it takes for each page of the site to fully load.
- Using download speed analysis tools such asGoogle PageSpeed Insights.
Response time:
- Studying the time it takes a website to respond to user requests.
- Analyze server performance and database operation to determine response times.
Navigation and search efficiency:
- Estimating the time and effort spent by users to find the required information or functionality.
- Conduct testing with a group of users to evaluate the ease of use of navigation elements and the search function.
A website usability audit can be carried out either independently or using specialized services, for example,Yandex Metrics. For independent testing, it is necessary to assemble a small group of 5-6 people representing the target audience of the site. Then they are offered tasks and asked questions about working with the resource. The results obtained are analyzed, errors and problems that require correction are identified. After making changes, the resource should be retested.
To sum it up, I would like to remind you that website usability is, in simple terms, a comfortable interior, functional furniture and clear, unobtrusive signs. It is important to start applying usability rules at the early stages of development in order to take into account the maximum number of aspects and get a high-quality result. A preliminary analysis of competitors’ websites and previous versions of the resource will help identify weaknesses and potential improvements.
