Every day we open our mailboxes and see an endless stream of automatd newsletters. They tell us about discounts, new products, upcoming events and much more. But more often than not, these newsletters are just annoying and waste our time.
It may not seem like a good idea to add extra noise with your emails. However, according to research from Constant Contact , the average return on investment for email marketing is $42 for every dollar spent.
It probably goes without saying that email is an important component of your marketing strategy. However, its success largely depends on how well you design your email chains.
What is a chain letter?
Each email contains specific calls to action, i.e. an c level executive list incentive to subscribe, request a call, continue reading, or add a product to the cart.
Inbound marketing is basd on the fact that benefits of student tuition payment application not all customers are ready to buy right now. They can be at different stages of the sales funnel: from getting to know the product to making a purchase decision.
Email is an effective channel for attracting and retaining customers at all stages of the funnel.
It’s important that your newsletter recipients australia cell numbers opt in to receive your content and that each piece of content offers something of value.
Goals of a successful email campaign
The effectiveness of an email newsletter is determined by its purpose. Here are the most popular purposes, according to Hubspot researc
place an order.
You shouldn’t send such emails to new subscribers. They are not familiar with you and your products yet. Therefore, direct sales in the first email may seem intrusive to them. It is better to first give them the opportunity to get to know you and find out what you can offer them.
