Why does one ad instantly interest you in a product, while another makes you want to scroll past it as quickly as possible? The answer is simple: it’s all about the offer. It is the key element of any advertisement, because it determines whether a person will be interestd in your product.
A selling offer is a unique proposal formulatd in such a way as to attract the attention of the target audience and emphasize the benefits of the product or service. It is not just a description of the product’s characteristics, but rather an emotional and persuasive offer that can create a sense of urgency and the nee to make a purchase right now.
It is important to distinguish a sales offer from a USP (unique selling proposition). If a USP emphasizes the uniqueness of a company or product as a whole, then a sales offer focuses on a specific offer, emphasizing current benefits and opportunities.
Structure of a correct offer
A good offer should:
Be brief and clear. A person should immdiately country email list understand what is being offerd to him and how it can be useful to him.
Focus on the client’s benefit. The offer should clearly show what result the potential client will receive by using your offer.
Be time-bound. This creates a sense of urgency and encourages action.
Contain a call to action. The offer must the goal of adiwiyata school clearly indicate what needs to be done to take advantage of the offer.
Remember: the longer and more complicated the text, the less it will resonate with the audience. Avoid vague wording, hackneyed phrases (like “quality guarantee” and “low prices”), and information overload.
Time is also gold, and this is especially true in the world of advertising. The longer the offer is valid, the less effective it is. Why? People tend to put off decisions, especially those related to purchases. The more time you give them to think about it, the more likely it is that the client will simply forget about your offer. Limit the offer’s validity.
Algorithm for creating an offer
The first step is a thorough analysis. This is the foundation on which everything else is built, 80% of success!
Determine the target audience and communication channel
-
Create a portrait of your ideal client: age, gender, interests, needs.
-
Where is your target audience most often located? What channels does it use to obtain information?
-
Use language that your audience understands, avoiding jargon and complex terms.
List the strengths of the product/service
Imagine that you are not just reading this proposal, but that you are a potential client. Take in its essence, put aside your professional view and put yourself in the place of the person to whom it is addressed. Do you understand what is australia cell numbers being discussed?
Does this offer appeal to you? Does it have everything you need? Your offer should not only be informative, but also compelling.
Remember: analysis + precise targeting of needs = an offer that is impossible to refuse!
