Every year since the epidemic? digital marketing has changed Four core dramatically.
Today? if a company wants to build its own competitiveness in the field of digital marketing? what it needs to do is very different from what it did four years ago!
Even the underlying logic of traffic has undergone fundamental changes.
Must keep pace with the times Four core
Of course? in essence? the core issues we face are still: where social media presence can improve seo are consumers (users)? How to expand brand influence? How to obtain traffic? And how to maintain a long-term close relationship with consumers? However? the focus of solving these problems has shifted fundamentally.
These focuses are mainly reflected in the another upcoming innovation is contained following four aspects:
Intelligent transformation of advertising operation mode
The deep involvement of intelligence and AI has completely reshaped the entire process of advertising from strategy to production to delivery . Both delivery strategies and operating methods have ushered in tremendous changes? especially the ideas of increasing volume and improving ROI? which urgently need to be fully upgraded.
The strategic position of traffic investment has risen: the has awb directory greatly importance of traffic investment is increasing day by day? even surpassing traditional advertising? and has become a powerful multiplier for improving marketing effectiveness .
In the past? we only regarded it as an auxiliary means of “icing on the cake”? but now? in the communication ecology of content platforms? without the help of traffic investment? commercial information can hardly move forward.
Content marketing subverts the traditional model: Content marketing breaks the traditional digital marketing model based on AIPL. Content marketing not only has great value in terms of communication? but also plays an irreplaceable role in satisfying consumers’ desire for in-depth exploration . The latter has become a must-solve problem for digital marketing of current enterprises.
